5 Marketing Goals to Achieve Before the End of the Year

2018 has been a whirlwind of a year. From Italy and Mexico to Rhode Island and California, we’ve covered all four corners of the globe filming for our clients’ projects. As we look forward to the new year, we wanted to share some ideas and tips for making the most of the final four weeks of the year. Invest in making these five marketing goals happen in December and get ready to reap the benefits!

Invest in a holiday video.

As much as certain Scrooges grumble about the holidays, there’s a reason brands and business thrive during the gift-giving season. If you have yet to develop a concept for a 2018 holiday video, there’s no time to wait. These five easy ideas from Safe Music List will help you brainstorm quick video ideas that can be produced in just a few days. The holiday season brings lifted spirits and increased downtime from work, making it the perfect time for your audience to be able to appreciate your holiday video content.

Revisit old content.

One easy way to curate content that will last you through the end of the year? Revisit your most successful posts from 2018. Whether it’s through Instagram’s Year in Review tool or by analyzing your posts that received the most engagement and buzz, remembering your best posts can re-engage your audience and remind them of everything your team has accomplished since January.

Strategize your Adwords goals for 2019.

How often do you log on to Google AdWords to revise your campaigns? If you can count the amount of times over the past months on one hand, your AdWords dollars are being wasted. One of the most important things you can do for your AdWords strategy is to commit time and manpower to manually checking and editing these campaigns as often as possible. Another rule to remember if you want success on Google AdWords is to be as specific as possible. When it comes to marketing small-to-medium businesses, it’s incredibly difficult to find success trying to rank for keywords like “real estate” or “plumbing”. Implement more specific keyword phrases that incorporate business location and other business features to help reach more targeted audiences. This article from Inc.com highlights some of the most important strategies you can implement in your 2019 AdWords strategy. Take a look to get some ideas before you jump into developing your new goals.

Determine your annual budget.

What made your marketing efforts successful during 2018? What are some areas that you would like to improve? As the end of the year approaches, now is the time to revisit your marketing budget and take a long look at areas that underperformed or those that are in need of some more budget love. Does your affiliate marketing show promise? Were you hoping for better results from your PPC campaigns? Knowing where your business thrives and struggles in digital marketing can help you develop a comprehensive and lucrative budget plan for the new year.

Update your social media knowledge.

If there’s one thing that stands true about digital marketing, it’s that a brand’s social media strategies should always be changing. On certain platforms like Twitter and Instagram, trends can come and go within a few days time, leaving you very little leeway to be slow to grasp these trends. If social media isn’t your strength, invest in a social media intern or assistant to help you grow your platforms and stay up-to-date on the latest internet trends, jokes, and advancements that come and go so quickly. If you can’t add a new member to your team, check out this article from Talkwalker for a glimpse at social media trends to expect from 2019.

Need more last-minute video or marketing ideas? Browse through our past blog posts for ideas to make this holiday season the most wonderful time of year for your marketing goals. Still stuck? Let our team help you envision the perfect holiday video for your brand, industry, and budget. Give us a call today!

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