6 Resolutions Every Business Owner Should Make for 2018

Who needs healthy and fit? 2018 is the year of being productive and successful! We love New Year’s Resolutions because they remind us to continuously strive to grow and better ourselves and our business. We’ve taken it upon ourselves to create resolutions that you, a business owner, can strive for every day throughout 2018. Make 2018 the most successful year yet with these 6 effective resolutions:

Resolution #1: I will get focused on my goals.

At the end of the daty, ever feel like little to no progress was made toward your goals than when you started the day? We get it. With so many distractions in the world – emails, staffing, purchases, politics, money, etc. – it’s so easy to get off track and spend valuable time worrying about things that may not positively impact your business in the long haul. In 2018, set aside a pocket of time (doesn’t have to be more than 15- 20 minutes) each day/week to focus on taking intentional action that propels your business forward.

Resolution #2: I will commit to social sharing (and stick with it!)

Let’s face it — if your business is not regularly posting on social media, you’re behind. There’s a world of competitors, most of whom are active online, so it’s time to get in the game. And fortunately, it’s never too late. Whether it’s by creating social profiles for your business or improving your current ones, there is always progress to be made for your business’s online presence. Your friends and family know why your business is the best, but it’s time for the world to know it too.

Resolution #3: I will admit that video marketing is key.

Aww… We knew you’d come around! In all seriousness, it’s been proven time and time again that videos draw in consumers in droves. From customer support videos that answer FAQs to intriguing brand videos that help your business appear in the top Google search rankings, there’s truly no reason not to commit to video marketing.

Resolution #4: I will bring in help so I can do my job.

In small business settings, it’s incredibly common for the owner to wear all of the hats in the business. Once your business reaches a certain size, this can rapidly become an impossible feat. In 2018, allow yourself the opportunity to do the actual job you intended to do: run a business. Don’t consider yourself social media savvy? Hire someone part-time to take the reins on your social and video marketing content. Don’t feel like you have enough time to run the in-store operations? Hire an in-store manager so you can go out to network and bring in more business. It can seem impossible to give up the reins (especially to people you don’t know!) but in the long run, it will allow you the time to grow your business.

Resolution #5: I will continuously re-evaluate how I can improve my business.

Set aside time each week and month to look back at past successes and failures. This can help you gain a grasp on the efforts that worked, the ones that didn’t, and the measures you need to take going forward. Whether it’s sitting down with your marketing team to analyze marketing analytics or talking with a manager to brainstorm the best strategies using the sales’ statistics, learning from past failures can help ensure future successes.

Resolution #6: I will set time aside for myself.

No one said the American Dream was an easy one, so it’s important to set aside time for yourself amidst the chaos. It’s tempting to spend all of your waking hours thinking about your business, but some much-needed relaxation and time away can give you a fresh perspective. Hiring help can improve your work-life balance, but if you’re still having trouble committing time away from your business, schedule time throughout the week with friends and loved ones who will encourage you to relax. Remember: investing in your health can be one of the most effective investments of all.

2017 brought a multitude of technological advancements and new business strategies, and there’s no doubt that 2018 will bring even more. To guarantee a successful year for your business, keep these 6 resolutions in mind as you go throughout the year. At Windward Productions, we are more than happy to help take your business’s online marketing to the next level with unparalleled video production services. From our family to yours, happy 2018!

Holiday Marketing 101: Make the Most of the Most Wonderful Time of the Year

The holidays are debatably the busiest time of the year for American businesses. From shopping for Hanukkah and Christmas gifts to searching for the best discounted deals of the year, it draws millions of shoppers to both online sites and brick-and-mortar stores. If you’re looking to take advantage of this lively season, read our tips for marketing your business during the most wonderful time of the year.

Make a marketing schedule ahead of time, and stick with it.

Don’t head into the holiday season without a detailed plan! Sit down with your marketing team (even if that team is a party of one –  you!) and plan out your goals for the season. Map out the months leading up to the holidays and develop your marketing strategies around the big shopping days. When putting this plan together, make sure to keep your audience in mind. If your business is centered around living a healthy lifestyle, focus your efforts closer to New Year’s when everyone is planning their resolutions. But if your business is focused on technology and electronics, consider marketing primarily before and after Christmas, when everyone is buying their Christmas gifts and spending their gift cards.

Participate in the holiday shopping days.

From Black Friday, to Cyber Monday, to Small Business Saturday, there are huge nation-wide shopping days between Thanksgiving and Christmas that draw millions of consumers. Take advantage of these major days by offering special promos, discounts, or bundled deals. If offering discounts is not in your business’s budget this year, even extending your business hours during these days can make a big impact on your profits.

Create a holiday offer.

If offering special deals is possible for your business, use this option to draw consumers in. With so much competition from other businesses, it’s important that these deals are enticing enough to convince them to shop with you and not another brand. Do what you can to create incomparable discounts and deals, and don’t forget to share the special promos on all of your business’s social media profiles.  Don’t forget about those special “limited time only” deals either.  You can make a  real positive impact on your bottom line when you create a time sensitive deal that is too good to pass up!

Utilize email and social media to reach your consumers.

Effective holiday marketing and online marketing go hand-in-hand. To engage your current consumers, stay up-to-date with your email newsletter marketing and pay special attention to your social media channels. Email newsletters are great tools for updating your current consumer base, while social media is an effective tool for attracting new business and staying current with popular trends and relevant products/services. These two strategies will be some of the most cost-effective ways to promote your seasonal deals and newest products.

Don’t overwhelm your consumers.

While you should plan to be on top of your marketing efforts this holiday season, be wary of overwhelming your audience. If you’re planning to start marketing for the holidays in the summer, you might want to rethink your strategy. Start small in September and gradually increase each month until you reach November-December. Ease your brand into the holiday season to avoid oversaturating your marketing with holiday-themed posts.

Keep your marketing emotionally-driven.

Debatably, the most effective holiday marketing tugs at consumers’ heartstrings. With the holiday season such a nostalgic and special time for many, consumers are often attracted to marketing that is tailored to their emotions. One brand that consistently outshines the competition when it comes to holiday marketing is the British department store, John Lewis. They blew the world away two years ago with their touching advertisement, Man on the Moon, and they’ve done so every year in the past decade. While you may not be able to produce viral holiday commercials ten years in a row, you can certainly play to your audience’s emotions when developing your holiday marketing strategy.

Don’t let this high-traffic time go to waste. Start developing your holiday marketing strategy now, even if you decide to start small. If you’re curious how video marketing can improve your brand’s online presence this holiday season, read our past blog post How Video Can Maximize Your Brand’s Reach. And for help developing and producing effective videos for your holiday marketing strategy, give our talented team of videographers a call today!