As we head into Halloween, do you have any plans for connecting your business with consumers in ‘chilling and thrilling’ ways? If not, it’s easier to implement than you may think. Below are four unique ways to incorporate the spooky season into your sales team’s marketing strategy this October!
Instead of opting for a regular, run-of-the-mill follow-up video email, let your sales team get in the spirit of the season when reaching out to prospects. Even small changes like an added witches’ hat or a pair of cat ears can bring the spookiness to your sales videos. Your sales team can bring even more fun to the video by joking that they’ll “hunt the prospect down” until they get a response. Of course, this should be kept light and fun, but by making Halloween-inspired jokes, your team can appear more approachable and personable to prospects. Halloween is the perfect excuse for your team to have a bit more fun with their outreach than usual, so encourage them to get creative and take their efforts to the next level.
Sending mass emails to prospective or current clients can certainly save time, but personalized videos are truly what gets noticed. By throwing in small details like the client’s name, business name, or even personal details about their work or family will go much further than a carbon-copy video sent to your entire email list. Keeping with the Halloween theme, your team can sign off with a cute Halloween phrase like, “A candy a day keeps the monsters away!”. Considering consumers are constantly bombarded with businesses vying for their attention, being creative and personal can help your team stand apart from the competition.
Have you ventured into the exciting world of interactive video yet? If you’re like most small-to-medium businesses, probably not. While definitely more complex to create, interactive videos can be one of the most effective ways to capture a customer’s attention. More and more brands are committing to the art of interactive video, which often entails an “adventure” story that the audience can follow and choose clickable options along the way. To get your whole team involved, create a horror movie-esque video where the viewer has to save a member of your team from a Halloween haunt. It will add personality to your brand and bring a much-needed break in the middle of the customer’s busy day.
By incorporating some of these unique, holiday-themed video ideas, you can take the opportunity to introduce a new product or even just humanize your business in the eyes of your current and future customers. It’s natural for consumers to be initially wary of businesses and their motives, so by emphasizing your team’s fun-loving nature and commitment to your customers, you can make a significant impact on your brand’s reputation.
What are your thoughts on some of these fun, Halloween-themed video marketing ideas? Is your sales team already implementing some of these strategies? Let us know how your team has been incorporating video into your sales strategy in the comments below. And for any inquiries into hiring a video team to create spooky sales videos like the ones mentioned above, contact our team!