5 Videos a Corporate Brand Needs to Stand Out Amongst the Competition

While video content is becoming a marketing standard, so far, over one third of businesses have yet to grasp onto the trend. Now is the perfect time for your business to hop on the video bandwagon and put out video content for potential customers and clients to see. No matter the industry, your business can benefit (and yes, profit) from having several types of videos used as marketing content. Discover the 5 types of video your business needs to stand out amongst the competition and thrive in the industry.

 

  • CORPORATE DOCUMENTARY

 

This type of corporate video is the perfect introduction into the digital world. This is a chance for your company to become more than a name and a logo. Video shows off the personality of your company and tells its story. A corporate documentary explains your company’s mission and vision, while including personal testimonials from your clients, employees, and industry contacts. This is your chance to show off your brand  to the world and prove what makes your company different.

Remember, when when making your corporate documentary, always display to your company’s strengths – highlighting your positive attributes that truly make you different from the competition.

 

  • HOW-TO VIDEOS

 

This self-explanatory type of video works best when your audience knows of and is interested in using your product. While some will read a 1,000 word blog post explaining the how-to’s of a product, a 2-3 minute video showing a hands-on example of a product is likely going to get you more attention.  A how-to (instructional) video that is creatively filmed and composed will earn your business even more online traffic that will ultimately convert into more customers.

Remember, when creating your promotional (how-to) videos, focus on the actual use of your product. While added features are a bonus, emphasize how the viewer can use the product in his/her everyday life. More importantly, show them why they need your product.

 

  • PROMOTIONAL VIDEOS

 

Promotional videos allow you to highlight lesser seen aspects of your company. From special events to press releases, promotional videos offer a shortened explanation of information usually found in writing. They also generate interest in the company’s upcoming announces and product launches.

Remember, promotional videos should add a level of excitement about your brand, product, event, etc.  Of course, promotional videos need to be done tastefully. To keep your audience interested, ensure these videos are brief, compelling, and well-produced. Investing in having a well-done promotional video will allow you to reap the rewards down the line.

 

  • EXPERT VIDEOS

 

With a constant stream of information and advertisements being distributed on the Internet, it is essential for your brand to have an accurate, informational voice behind the content you are producing. When customers are still researching a product, they are more likely to listen to the facts, figures, and features of a product. Use this form of corporate video to answer potential customers’ questions and give details about your product.

Remember, avoid making this form of video an advertisement. To avoid this, make helpful and detailed information your focus in the video. Customers want to know the ins and outs of what they’re buying, and if you can show off your product with complete transparency, you will be more likely to earn their trust.

 

  • DEMO VIDEO

 

After producing content that offers insight into your brand and highlights the products you offer, it may be time to share a demo video. A demo video combines the demonstration offered in the hands-on video, while including the in-depth explanation of the product features shown in the expert video.

Remember, a demo video sells the entire experience of your product/service. Bring your demo video idea to a professional videographer to create a beautifully shot video while guiding you along the fine line between a commercial and a strictly information piece.

These 5 types of corporate videos will allow your company to flourish and jump ahead of the competition. In a world where technology is constantly evolving and social media use is only growing, staying on top of marketing trends will help keep your company fresh and relevant. A video is considered to be as effective as 1.5 million words! So use this effective medium to your advantage — call Windward Productions today to discuss creating your own corporate videos!

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Terra Mia

Today we were reflecting on why we got into this film business and how much we wanted our very first promotional film to capture the spirit of Terra Mia’s brand in a stylistic and cinematic way. We wanted everything perfect and we wanted our client to love what we did as much as we loved what we were doing. It was important that we were creating a video that would tell their story and captivate their audience and compel them to take action with a phone call or email.

 

The results were better than we could have imagined. Within a few months, the venue was sold out for the entire year! Soon after, the venue was sold out for the following year before the new year even began. Our client gained thousands of viewers watching their video. Many of Terra Mia’s clients commented that it was the video that excited them about finding the perfect venue. Watching the video provoked an emotion of excitement in visualizing their dream wedding being held at that venue. No other form of media can do that!

 

On the day of filming, owners, Rich and Tracy, were rushing around trying to tie up loose ends. Millions of things were running through their minds as we were setting up lighting, cameras and sound equipment. We had a small window of opportunity to sit them down and record their story and vision for Terra Mia. It was a spontaneous interview and so they were unfamiliar with the questions we had prepared. As filmmakers/story tellers, you never know how an interview will go or how well the person being interviewed will sound. But the true hearts of Rich and Tracy shined during the interview. Their desire for their guests to experience Paso Robles like no other and have an unforgettable event at Terra Mia was very evident. They truly wanted to make it a special and memorable place for guests.

 

Terra Mia is a stunning venue in Paso Robles that provided really gorgeous footage. Some of its special features are not only the lake with waterfalls, but also the large golden stones throughout. This property is surrounded by gorgeous rolling hills of vineyards that frame the venue with rustic wood buildings. As the sun sets over the vineyards, the artistic lighting illuminates and reflects off of the vast water features making it a magical place. We love filming events there!

 

Below is our Kudo quote from Terra Mia owners:

“Amazing work!  Amazing service!  Amazing people!  Jim and Kim from Windward Productions are not only the most professional folks with state of the art equipment,  they are great to work with and the end product goes beyond expectations.  They have worked a couple times so far at our events and while being almost stealth while filming, they capture the event and all the special moments so completely. I hope to have them working with us many, many more times!”

 

https://www.yelp.com/biz/windward-productions-huntington-beach

Advantages of Our Film Equipment

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Just as the painter with his brushes or a sculptor with their carving knives, so does the filmmaker with their cameras, lighting and support equipment. Every artist requires their specialized tools to make the perfect execution of their creative vision.
Only through years of experiences, research and testing have we come to understand the tools we use to create our films. Each tool we employ has very specific uses that come
with both advantages and limitations. It is the advantages that determine the use of one tool over another. We use cameras, lenses, lighting, and support equipment together to achieve the look and feel desired for a Windward Productions film.
When we choose a particular camera on a project, it is based on requirements for the project–the look and feel we are after and what limitations we are up against. In some cases, like an interview, we have the flexibility and time to light a scene, while in others instances, such as a documentary, we have to work with existing lighting and choose a camera that works well in low light.Another factor when choosing a camera is the type of content are we capturing and how will we use the camera for best affect. Will the camera be handheld? On a tripod? On a motion stabilized gimbalboomdolly, or slider? Or maybe simply use a drone?
Another import choice in determining the look and feel for a project is the lenses we use. Different focal lengths affect the perception of the subject. A wide-angle lens distorts, while taking in more of a scene. A telephoto lens compresses space and brings you in closer to a subject making the camera less obtrusive. Settings on the lens, such as aperture, is used to keep some things out of focus and directs attention. Different brands of lenses also have particular looks to them. The sharpness, the color, and other characteristics of lenses can be used to add nuances to a film.
Lastly, lighting has a huge effect on how a piece looks and the underlying at
mosphere it creates. Digital cameras tend to look digital, with harsh edges and overly saturated colors. Film has softer edges and more muted tones. Yet, by effectively using lighting, both artificial and natural light, a filmic look can be achieved on a digital camera. The tools we use as filmmakers and the techniques we use in our productions, allow us to achieve the look we are after.
Remember, there’s plenty of cameras, lighting, and support equipment out there to help
achieve your specific look and style. The best way to know what works for you is to try it out and it doesn’t require a huge hit to your budget! There are many online and store front companies that rent equipment. It’s a huge cost savings over making a purchase and allows you to test out the equipment before making a commitment. Happy Testing and Filming!