How Video Can Maximize Your Brand’s Reach

It’s no secret that video marketing is becoming the most effective use of marketing dollars, but do you know why? Before jumping into this newer form of advertising, read some of the reasons why video has started to play such a huge role in major brands’ marketing strategies, and decide for yourself if it’s the right move for you.

  1. Improve Your SEO

We all know Google loves video. Why? The more video content you have on your website, the more likely your consumers will spend more time on your website. An increase in time spent on your website signals to Google that your website has great content. By just having one video embedded into your site, it is 53 x’s more likely to rank on the first page on Google. Maximize these statistics further by optimizing your video content on Youtube. Always make a point to write detailed titles, descriptions, and keywords for your YouTube videos, and include a link back to your website in the description for maximum optimization.

2. Boost Your Sales

Studies show consumers are over 65% more likely to purchase a product after seeing a video advertisement. By simply having a video about your products or services on the front page of your website, can boost your brand’s sales by over 80%. Considering these two statistics, it seems hard to believe that more brands aren’t taking advantage of video marketing. Even more powerful are marketing videos that help tell a story and connect with the consumer on an emotional level. The most effective form of advertisements touch a consumer’s head, heart, and funny bone.  So if your video can connect emotionally with consumers and make them laugh all while giving legitimate reasons to buy your product, it will help boost your sales and improve your bottom line.

3. 1 Minute of Video Is Worth 1.8 Million Words!

Say more by doing less. Instead of spending hours creating written content that very few people are reading these days, develop short videos that say even more through visuals. Instead of making consumers read through boring how-tos and explainer articles, substituting with video guarantees you will have online content that will engage viewers. Confused as to why video has such an impact? Humans are visual creatures. Studies have proven we already purchase products and services based on the images we see, so it’s no surprise that animated visuals are even more effective.

  1. Increase Your Credibility and Trust

Trust from consumers is the key to building, growing, and maintaining a brand. Any content your brand shares and creates should be aimed at building trust with your consumers. Avoid being a salesman and trying too hard to convince someone to buy into your brand. Provide beneficial, honest information and let them come to you. Videos help create more conversational promotions about products and services, but if they become too promotional, the key message will be missed. When creating video content, avoid the pushy sales pitch and instead, keep them personable and educational.

  1.  Engage Non-Traditional Consumers

Even lazy consumers will make the effort to press the play button and watch a video. By virtually doing all of the work for them, they will be much more likely to engage in your content. Videos also appeal significantly more to mobile users, who are twice as likely to watch a video or video advertisement on mobile than on TV or desktop. While you shouldn’t avoid including words or graphics in your videos, just having a spokesperson verbally explain a product or service along with visuals can convince consumers to purchase.

With each year, video marketing becomes more common (and affordable). Start taking advantage of this powerful medium today and watch your sales, brand credibility, and consumer base grow exponentially. For more tips on using video marketing to boost your business, visit our blog or give us a call today!

4 Drone Shots to Include in Your Next Business Video

There’s no doubt that drones are changing the way we communicate through video. Aerial photography not only adds another dimension to your video, it also adds to a business’ video credibility.  The rising use of drones is making it more affordable and convenient to buy a drone, rent one, or hire an experienced drone cinematographer. While drones can be used in innumerable ways to capture personalized shots of your company, location, or project, these 4 drone shots are essential for any business looking to utilize drone technology. If you are not sure how your company can benefit from a business video that incorporates drone footage, continue reading to learn about 4 drone shots that will improve your business videos!

  1. Group shot

Rather than trying to herd dozens of employees into a group photo, make the photo fit the size of your company! Using a drone to get a group shot of your entire team of employees will not only make for a memorable video clip, but it will provide a different perspective of your company and allow all employees to be seen. Even though drones have become more frequently used, drone shots are still regarded as an impressive filmmaking technique. Utilizing this technique in multiple ways throughout your next video will help impress your potential clients and future job recruits.

  1. “The reveal”

While you may not know it by name, you have undoubtedly seen this shot used in a variety of corporate videos. The drone starts in close on a subject, and quickly zooms out to reveal the nearby surroundings. While zooming out for the reveal is a unique shot to capture, it works in reverse, too! By starting out in a wide shot, you can keep your audience’s attention by not revealing what you’re trying to zoom into until it has already been revealed.

The reveal shot is one of the most popular and widely used drone shots, for good reason, and it is an essential addition to your next business video. It can even be combined with the group shot, either by zooming in to your group of employees or zooming out to reveal your business building/surrounding area. “The reveal” is an effective drone video tactic that will hold your audience’s attention and add even more credibility to your corporate video.

  1. Neighborhood shot

Most popular with real estate companies and companies located nearby famous landmarks and/or beautiful scenery, the neighborhood view is an essential shot to capture to portray the area surrounding your company and show how your business exists within the local community.

The neighborhood shot works well for short social media video clips or as the intro to a longer business video. This type of shot is effective in increasing excitement within a viewer as well as providing insight into your company and the world around it. When capturing this footage, keep power lines and tall buildings in mind as you fly the drone around your neighborhood. With an increase in the public’s use of drones comes an increase in the laws surrounding this technological advancement, so research the local drone laws (or make sure your videographer does) before proceeding with your video.

  1. Handheld footage

As one of the newer advances in drone technology, handheld stabilizers allow cameramen to capture smooth, fluid camera movements while on the ground. Flying drone shots can be essential for wide shots of a group or area, but handheld footage allows for close up shots of your workplace, employees on the job, or cool aspects of your company’s location.

When shooting handheld, remove the drone’s propellers for an easier time maneuvering the device. You’ll still have to focus on making smooth movements, but the stabilizer will allow you to control exactly what the drone captures as you move it around your office space.

These 4 types of shots would have been impossible to capture 5 years ago, so as drone technology evolves, so will the filmmaking techniques surrounding this invention. Yes, techniques will change, however, these 4 essential shots will remain as timeless video clips that allow a viewer to peek inside the world of your company. For more information on how drones are changing our world, read one of our past blog posts here. And for more information on our work as a team of experienced drone videographers, contact us today!

5 Videos a Corporate Brand Needs to Stand Out Amongst the Competition

While video content is becoming a marketing standard, so far, over one third of businesses have yet to grasp onto the trend. Now is the perfect time for your business to hop on the video bandwagon and put out video content for potential customers and clients to see. No matter the industry, your business can benefit (and yes, profit) from having several types of videos used as marketing content. Discover the 5 types of video your business needs to stand out amongst the competition and thrive in the industry.

 

  • CORPORATE DOCUMENTARY

 

This type of corporate video is the perfect introduction into the digital world. This is a chance for your company to become more than a name and a logo. Video shows off the personality of your company and tells its story. A corporate documentary explains your company’s mission and vision, while including personal testimonials from your clients, employees, and industry contacts. This is your chance to show off your brand  to the world and prove what makes your company different.

Remember, when when making your corporate documentary, always display to your company’s strengths – highlighting your positive attributes that truly make you different from the competition.

 

  • HOW-TO VIDEOS

 

This self-explanatory type of video works best when your audience knows of and is interested in using your product. While some will read a 1,000 word blog post explaining the how-to’s of a product, a 2-3 minute video showing a hands-on example of a product is likely going to get you more attention.  A how-to (instructional) video that is creatively filmed and composed will earn your business even more online traffic that will ultimately convert into more customers.

Remember, when creating your promotional (how-to) videos, focus on the actual use of your product. While added features are a bonus, emphasize how the viewer can use the product in his/her everyday life. More importantly, show them why they need your product.

 

  • PROMOTIONAL VIDEOS

 

Promotional videos allow you to highlight lesser seen aspects of your company. From special events to press releases, promotional videos offer a shortened explanation of information usually found in writing. They also generate interest in the company’s upcoming announces and product launches.

Remember, promotional videos should add a level of excitement about your brand, product, event, etc.  Of course, promotional videos need to be done tastefully. To keep your audience interested, ensure these videos are brief, compelling, and well-produced. Investing in having a well-done promotional video will allow you to reap the rewards down the line.

 

  • EXPERT VIDEOS

 

With a constant stream of information and advertisements being distributed on the Internet, it is essential for your brand to have an accurate, informational voice behind the content you are producing. When customers are still researching a product, they are more likely to listen to the facts, figures, and features of a product. Use this form of corporate video to answer potential customers’ questions and give details about your product.

Remember, avoid making this form of video an advertisement. To avoid this, make helpful and detailed information your focus in the video. Customers want to know the ins and outs of what they’re buying, and if you can show off your product with complete transparency, you will be more likely to earn their trust.

 

  • DEMO VIDEO

 

After producing content that offers insight into your brand and highlights the products you offer, it may be time to share a demo video. A demo video combines the demonstration offered in the hands-on video, while including the in-depth explanation of the product features shown in the expert video.

Remember, a demo video sells the entire experience of your product/service. Bring your demo video idea to a professional videographer to create a beautifully shot video while guiding you along the fine line between a commercial and a strictly information piece.

These 5 types of corporate videos will allow your company to flourish and jump ahead of the competition. In a world where technology is constantly evolving and social media use is only growing, staying on top of marketing trends will help keep your company fresh and relevant. A video is considered to be as effective as 1.5 million words! So use this effective medium to your advantage — call Windward Productions today to discuss creating your own corporate videos!

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Terra Mia

Today we were reflecting on why we got into this film business and how much we wanted our very first promotional film to capture the spirit of Terra Mia’s brand in a stylistic and cinematic way. We wanted everything perfect and we wanted our client to love what we did as much as we loved what we were doing. It was important that we were creating a video that would tell their story and captivate their audience and compel them to take action with a phone call or email.

 

The results were better than we could have imagined. Within a few months, the venue was sold out for the entire year! Soon after, the venue was sold out for the following year before the new year even began. Our client gained thousands of viewers watching their video. Many of Terra Mia’s clients commented that it was the video that excited them about finding the perfect venue. Watching the video provoked an emotion of excitement in visualizing their dream wedding being held at that venue. No other form of media can do that!

 

On the day of filming, owners, Rich and Tracy, were rushing around trying to tie up loose ends. Millions of things were running through their minds as we were setting up lighting, cameras and sound equipment. We had a small window of opportunity to sit them down and record their story and vision for Terra Mia. It was a spontaneous interview and so they were unfamiliar with the questions we had prepared. As filmmakers/story tellers, you never know how an interview will go or how well the person being interviewed will sound. But the true hearts of Rich and Tracy shined during the interview. Their desire for their guests to experience Paso Robles like no other and have an unforgettable event at Terra Mia was very evident. They truly wanted to make it a special and memorable place for guests.

 

Terra Mia is a stunning venue in Paso Robles that provided really gorgeous footage. Some of its special features are not only the lake with waterfalls, but also the large golden stones throughout. This property is surrounded by gorgeous rolling hills of vineyards that frame the venue with rustic wood buildings. As the sun sets over the vineyards, the artistic lighting illuminates and reflects off of the vast water features making it a magical place. We love filming events there!

 

Below is our Kudo quote from Terra Mia owners:

“Amazing work!  Amazing service!  Amazing people!  Jim and Kim from Windward Productions are not only the most professional folks with state of the art equipment,  they are great to work with and the end product goes beyond expectations.  They have worked a couple times so far at our events and while being almost stealth while filming, they capture the event and all the special moments so completely. I hope to have them working with us many, many more times!”

 

https://www.yelp.com/biz/windward-productions-huntington-beach

Advantages of Our Film Equipment

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Just as the painter with his brushes or a sculptor with their carving knives, so does the filmmaker with their cameras, lighting and support equipment. Every artist requires their specialized tools to make the perfect execution of their creative vision.
Only through years of experiences, research and testing have we come to understand the tools we use to create our films. Each tool we employ has very specific uses that come
with both advantages and limitations. It is the advantages that determine the use of one tool over another. We use cameras, lenses, lighting, and support equipment together to achieve the look and feel desired for a Windward Productions film.
When we choose a particular camera on a project, it is based on requirements for the project–the look and feel we are after and what limitations we are up against. In some cases, like an interview, we have the flexibility and time to light a scene, while in others instances, such as a documentary, we have to work with existing lighting and choose a camera that works well in low light.Another factor when choosing a camera is the type of content are we capturing and how will we use the camera for best affect. Will the camera be handheld? On a tripod? On a motion stabilized gimbalboomdolly, or slider? Or maybe simply use a drone?
Another import choice in determining the look and feel for a project is the lenses we use. Different focal lengths affect the perception of the subject. A wide-angle lens distorts, while taking in more of a scene. A telephoto lens compresses space and brings you in closer to a subject making the camera less obtrusive. Settings on the lens, such as aperture, is used to keep some things out of focus and directs attention. Different brands of lenses also have particular looks to them. The sharpness, the color, and other characteristics of lenses can be used to add nuances to a film.
Lastly, lighting has a huge effect on how a piece looks and the underlying at
mosphere it creates. Digital cameras tend to look digital, with harsh edges and overly saturated colors. Film has softer edges and more muted tones. Yet, by effectively using lighting, both artificial and natural light, a filmic look can be achieved on a digital camera. The tools we use as filmmakers and the techniques we use in our productions, allow us to achieve the look we are after.
Remember, there’s plenty of cameras, lighting, and support equipment out there to help
achieve your specific look and style. The best way to know what works for you is to try it out and it doesn’t require a huge hit to your budget! There are many online and store front companies that rent equipment. It’s a huge cost savings over making a purchase and allows you to test out the equipment before making a commitment. Happy Testing and Filming!