How Video Can Maximize Your Brand’s Reach

It’s no secret that video marketing is becoming the most effective use of marketing dollars, but do you know why? Before jumping into this newer form of advertising, read some of the reasons why video has started to play such a huge role in major brands’ marketing strategies, and decide for yourself if it’s the right move for you.

  1. Improve Your SEO

We all know Google loves video. Why? The more video content you have on your website, the more likely your consumers will spend more time on your website. An increase in time spent on your website signals to Google that your website has great content. By just having one video embedded into your site, it is 53 x’s more likely to rank on the first page on Google. Maximize these statistics further by optimizing your video content on Youtube. Always make a point to write detailed titles, descriptions, and keywords for your YouTube videos, and include a link back to your website in the description for maximum optimization.

2. Boost Your Sales

Studies show consumers are over 65% more likely to purchase a product after seeing a video advertisement. By simply having a video about your products or services on the front page of your website, can boost your brand’s sales by over 80%. Considering these two statistics, it seems hard to believe that more brands aren’t taking advantage of video marketing. Even more powerful are marketing videos that help tell a story and connect with the consumer on an emotional level. The most effective form of advertisements touch a consumer’s head, heart, and funny bone.  So if your video can connect emotionally with consumers and make them laugh all while giving legitimate reasons to buy your product, it will help boost your sales and improve your bottom line.

3. 1 Minute of Video Is Worth 1.8 Million Words!

Say more by doing less. Instead of spending hours creating written content that very few people are reading these days, develop short videos that say even more through visuals. Instead of making consumers read through boring how-tos and explainer articles, substituting with video guarantees you will have online content that will engage viewers. Confused as to why video has such an impact? Humans are visual creatures. Studies have proven we already purchase products and services based on the images we see, so it’s no surprise that animated visuals are even more effective.

  1. Increase Your Credibility and Trust

Trust from consumers is the key to building, growing, and maintaining a brand. Any content your brand shares and creates should be aimed at building trust with your consumers. Avoid being a salesman and trying too hard to convince someone to buy into your brand. Provide beneficial, honest information and let them come to you. Videos help create more conversational promotions about products and services, but if they become too promotional, the key message will be missed. When creating video content, avoid the pushy sales pitch and instead, keep them personable and educational.

  1.  Engage Non-Traditional Consumers

Even lazy consumers will make the effort to press the play button and watch a video. By virtually doing all of the work for them, they will be much more likely to engage in your content. Videos also appeal significantly more to mobile users, who are twice as likely to watch a video or video advertisement on mobile than on TV or desktop. While you shouldn’t avoid including words or graphics in your videos, just having a spokesperson verbally explain a product or service along with visuals can convince consumers to purchase.

With each year, video marketing becomes more common (and affordable). Start taking advantage of this powerful medium today and watch your sales, brand credibility, and consumer base grow exponentially. For more tips on using video marketing to boost your business, visit our blog or give us a call today!

4 Drone Shots to Include in Your Next Business Video

There’s no doubt that drones are changing the way we communicate through video. Aerial photography not only adds another dimension to your video, it also adds to a business’ video credibility.  The rising use of drones is making it more affordable and convenient to buy a drone, rent one, or hire an experienced drone cinematographer. While drones can be used in innumerable ways to capture personalized shots of your company, location, or project, these 4 drone shots are essential for any business looking to utilize drone technology. If you are not sure how your company can benefit from a business video that incorporates drone footage, continue reading to learn about 4 drone shots that will improve your business videos!

  1. Group shot

Rather than trying to herd dozens of employees into a group photo, make the photo fit the size of your company! Using a drone to get a group shot of your entire team of employees will not only make for a memorable video clip, but it will provide a different perspective of your company and allow all employees to be seen. Even though drones have become more frequently used, drone shots are still regarded as an impressive filmmaking technique. Utilizing this technique in multiple ways throughout your next video will help impress your potential clients and future job recruits.

  1. “The reveal”

While you may not know it by name, you have undoubtedly seen this shot used in a variety of corporate videos. The drone starts in close on a subject, and quickly zooms out to reveal the nearby surroundings. While zooming out for the reveal is a unique shot to capture, it works in reverse, too! By starting out in a wide shot, you can keep your audience’s attention by not revealing what you’re trying to zoom into until it has already been revealed.

The reveal shot is one of the most popular and widely used drone shots, for good reason, and it is an essential addition to your next business video. It can even be combined with the group shot, either by zooming in to your group of employees or zooming out to reveal your business building/surrounding area. “The reveal” is an effective drone video tactic that will hold your audience’s attention and add even more credibility to your corporate video.

  1. Neighborhood shot

Most popular with real estate companies and companies located nearby famous landmarks and/or beautiful scenery, the neighborhood view is an essential shot to capture to portray the area surrounding your company and show how your business exists within the local community.

The neighborhood shot works well for short social media video clips or as the intro to a longer business video. This type of shot is effective in increasing excitement within a viewer as well as providing insight into your company and the world around it. When capturing this footage, keep power lines and tall buildings in mind as you fly the drone around your neighborhood. With an increase in the public’s use of drones comes an increase in the laws surrounding this technological advancement, so research the local drone laws (or make sure your videographer does) before proceeding with your video.

  1. Handheld footage

As one of the newer advances in drone technology, handheld stabilizers allow cameramen to capture smooth, fluid camera movements while on the ground. Flying drone shots can be essential for wide shots of a group or area, but handheld footage allows for close up shots of your workplace, employees on the job, or cool aspects of your company’s location.

When shooting handheld, remove the drone’s propellers for an easier time maneuvering the device. You’ll still have to focus on making smooth movements, but the stabilizer will allow you to control exactly what the drone captures as you move it around your office space.

These 4 types of shots would have been impossible to capture 5 years ago, so as drone technology evolves, so will the filmmaking techniques surrounding this invention. Yes, techniques will change, however, these 4 essential shots will remain as timeless video clips that allow a viewer to peek inside the world of your company. For more information on how drones are changing our world, read one of our past blog posts here. And for more information on our work as a team of experienced drone videographers, contact us today!