The holidays are debatably the busiest time of the year for American businesses. From shopping for Hanukkah and Christmas gifts to searching for the best discounted deals of the year, it draws millions of shoppers to both online sites and brick-and-mortar stores. If you’re looking to take advantage of this lively season, read our tips for marketing your business during the most wonderful time of the year.
Make a marketing schedule ahead of time, and stick with it.
Don’t head into the holiday season without a detailed plan! Sit down with your marketing team (even if that team is a party of one – you!) and plan out your goals for the season. Map out the months leading up to the holidays and develop your marketing strategies around the big shopping days. When putting this plan together, make sure to keep your audience in mind. If your business is centered around living a healthy lifestyle, focus your efforts closer to New Year’s when everyone is planning their resolutions. But if your business is focused on technology and electronics, consider marketing primarily before and after Christmas, when everyone is buying their Christmas gifts and spending their gift cards.
Participate in the holiday shopping days.
From Black Friday, to Cyber Monday, to Small Business Saturday, there are huge nation-wide shopping days between Thanksgiving and Christmas that draw millions of consumers. Take advantage of these major days by offering special promos, discounts, or bundled deals. If offering discounts is not in your business’s budget this year, even extending your business hours during these days can make a big impact on your profits.
Create a holiday offer.
If offering special deals is possible for your business, use this option to draw consumers in. With so much competition from other businesses, it’s important that these deals are enticing enough to convince them to shop with you and not another brand. Do what you can to create incomparable discounts and deals, and don’t forget to share the special promos on all of your business’s social media profiles. Don’t forget about those special “limited time only” deals either. You can make a real positive impact on your bottom line when you create a time sensitive deal that is too good to pass up!
Utilize email and social media to reach your consumers.
Effective holiday marketing and online marketing go hand-in-hand. To engage your current consumers, stay up-to-date with your email newsletter marketing and pay special attention to your social media channels. Email newsletters are great tools for updating your current consumer base, while social media is an effective tool for attracting new business and staying current with popular trends and relevant products/services. These two strategies will be some of the most cost-effective ways to promote your seasonal deals and newest products.
Don’t overwhelm your consumers.
While you should plan to be on top of your marketing efforts this holiday season, be wary of overwhelming your audience. If you’re planning to start marketing for the holidays in the summer, you might want to rethink your strategy. Start small in September and gradually increase each month until you reach November-December. Ease your brand into the holiday season to avoid oversaturating your marketing with holiday-themed posts.
Keep your marketing emotionally-driven.
Debatably, the most effective holiday marketing tugs at consumers’ heartstrings. With the holiday season such a nostalgic and special time for many, consumers are often attracted to marketing that is tailored to their emotions. One brand that consistently outshines the competition when it comes to holiday marketing is the British department store, John Lewis. They blew the world away two years ago with their touching advertisement, Man on the Moon, and they’ve done so every year in the past decade. While you may not be able to produce viral holiday commercials ten years in a row, you can certainly play to your audience’s emotions when developing your holiday marketing strategy.
Don’t let this high-traffic time go to waste. Start developing your holiday marketing strategy now, even if you decide to start small. If you’re curious how video marketing can improve your brand’s online presence this holiday season, read our past blog post How Video Can Maximize Your Brand’s Reach. And for help developing and producing effective videos for your holiday marketing strategy, give our talented team of videographers a call today!