The Importance of Film Festivals

Tribeca, Sundance, Cannes. Film festivals like these capture the attention of movie buffs and studio heads worldwide, but what importance do they have for audiences? For filmmakers themselves? How do film festivals affect the success of a film throughout its lifespan and what can they offer the cast and crew members who have a hand in creating the final product?

Film festivals are important for three major reasons:

 

  • To provide an outlet for up-and-coming filmmakers to promote their work.

 

Without film festivals, notable directors like Quentin Tarantino, Darren Aronofsky, and Catherine Hardwicke may have never gotten the start in the industry that they did. For independent filmmakers, the true purpose of submitting work to film festivals is to get noticed by distribution companies and studio heads in the hopes of having their films released to a larger audience–– i.e., in theaters or on digital platforms.

  1. To draw in new audiences.

If there is one thing that is true about independent films, it’s that they often have very niche audiences. Moviegoers tend to gravitate toward widely-released Hollywood blockbusters, but film festivals make it possible for viewers, who might otherwise not be inclined to watch independent films, to see new and unique projects. Many festivals also allow viewers the opportunity to speak with filmmakers, producers, and distributors through panels.

Even more so than the mainstream film industry, the relationship between independent filmmakers and their audience is an important one. Filmmakers need an audience to continue sharing their stories, and audiences need filmmakers to continue creating stories that touch upon the human experience in an impactful way.

  1. To assist local economies by increasing tourism.

As the audiences increase, so do the local economies. With the exception of festivals like the Toronto International Film Festival and LA Film Festival, festivals often bring international audiences to lesser-known cities and town around the world. By bringing these special events, local tourism increases exponentially. According to the Motion Picture Association of America, Sundance has brought in over $400 million in profits for the local economy over the last 5 years.

Often, filmmakers are faced with the difficult task of deciding which festivals to submit their projects to. According to StevenFollows.com, there are over 3,000 active film festivals around the globe. Note: active means they have taken place consistently over the past two years. Throughout the last 15 years, there have been nearly 10,000 festivals. And seeing as how these festivals can bring in hundreds of thousands in profit annually, we expect the number of active film festivals around the world to continue to grow, offering more opportunities for filmmakers to promote their work and film lovers to experience new, story-driven films.

This year, we had the chance to work on Unorganized Crime, a full-length film that follows the fictional character of Gino Corso as he tries to prove himself worthy of New York’s fifth largest crime syndicate. As associate producers, we watched this film come to life from the beginnings of pre-production, and now we get the opportunity to watch as it succeeds at dozens of film festivals, both nationally and globally.

While October is the busiest month of the year for festivals around the world, we’re excited to see how Unorganized Crime performs at upcoming festivals in the next 5+ months. With 18 awards won at top festivals so far, we’re crossing our fingers for the same fortune for the 40+ festivals that are coming up, including Tribeca, SXSW, Slamdance, and the Santa Barbara International Film Festival. For updates on Unorganized Crime, check out our Instagram to follow the film’s festival journey!

Video Marketing Ideas to Help Boost your Business this Fall

Football season is underway, the kids are heading back to school, and the world is gearing up for yet another crazy holiday shopping season. This fall, take advantage of one of our country’s busiest seasons by strategizing your content around popular events and utilizing video to catapult your brand.

 

  • Create excitement for your big announcement.

 

Have a big business change coming up? Want to get the word out about your new product? Why not spread the word using online video! Depending on how relevant your announcement is to consumers, your video could go viral if done in an engaging way. Incorporating trending topics, styles, or yes, even memes, can help you relate your business to potential customers and boost buzz about your business.

 

  • Share your expertise.

 

More and more, brands like Tedx and Blinkist are capitalizing on industry experts and self-help seminars, and it’s working. Consumers are becoming more DIY-driven by seeking out experts’ advice and a multitude of topics. You can join the trend by featuring guests in a video interview. Do you run a non-profit for struggling families? Bring in a licensed Marriage and Family Counselor. Consumers will be interested in the advice you bring them, and your commitment to consistently learning and sharing information about your product or service will impress them.

 

  • Host a Q&A session.

 

Take your FAQ page to the next level. Instead of relying on a dozen written FAQ answers to educate potential consumers, commit to a Q&A video that answers their questions and curiosity. This content will also be much more marketable than a webpage and can help spread the word about your business’ products and/or services. Pinning the Q&A video to your social media profiles, as well as the homepage of your website, will provide easy and convenient answers that consumers are sure to appreciate.

 

  • Celebrate the season.

 

While the holidays are obviously a great time to advertise, the fall season brings more marketing opportunities than just Thanksgiving and Labor Day. Does your service or product somehow relate to kids heading back to school? Or can you use the wildly popular football season to promote your products? Whichever fall event you choose, use video media to relate your business’ mission to the event’s theme. You’ll create a greater connection with your consumers and establish your brand as current and essential. Don’t forget to stay in the moment and incorporate trending hashtags as best you can.

 

  • Send an RSVP.

 

Planning your own fall event? Worried that people won’t bother to open up your invite? Skip the paper and e-vites and opt for a video RSVP instead. The unique medium will catch the consumer’s eye and garner higher levels of engagement — effectively spreading the word about your event even farther. Once your invitees have accepted, continue to utilize video by sharing teaser reels to amp up excitement.

There’s no doubt that video marketing is the way of now, with brands getting more creative every day about how to use this medium to connect and communicate with consumers. When establishing your brand’s video marketing strategy, don’t be afraid to think outside the box. Feeling stuck on your strategy? Reach out to our team at Windward Productions and we’ll be happy to put together ideas that blend storytelling and consumer-driven data to create the plan for your business.

The Best Scenes from this Year’s Top Oscar Contenders

Will you be tuning in to the Academy Awards broadcast this Sunday? With the awards show coming up, we wanted to take a closer look at some of the most critically-acclaimed and highly-nominated films from 2017. From an independent foreign film to a sociopolitical horror mystery, we analyzed the top films from this past year and discussed what we think were the best scenes in each film.

SPOILER ALERT: The following reviews contain some spoilers for the films: The Shape of Water, Dunkirk, Lady Bird, Get Out, Darkest Hour, and Call Me By Your Name.

The Shape of Water

As one of the most distinctive films of the year, Guillermo del Toro’s fantasy drama film “The Shape of Water”, plays on the filmmaker’s fantastical filmmaking style. The film highlights the love story between a lonely, mute janitor and an amphibious creature that is being held captive in a secret, 1960s research facility.

This film’s top scene occurs as the heroine of the film, Elisa, dreams up a dance sequence between her and the creature. Toro uses this scene to pay homage to the “Old Hollywood” style of elaborate dance numbers, and this becomes apparent through the black-and-white style and Busby Berkeley-esque musical number. In her dreams, Elisa is finally provided with a robust singing voice and Toro paints the metaphor that movies give her the ability to express what she otherwise cannot. While certainly different than the other Oscar contenders, “The Shape of Water” is the newest del Toro fantasy to grace the big screen.

Dunkirk

Set in WWII, “Dunkirk” brings together young soldiers from Belgium, Great Britain, and France as they must fight for their lives and escape the opposing German army. Directed by Christopher Nolan, this film is nominated for an incredible 8 Academy Awards, including Best Feature, Best Achievement in Directing, and Best Achievement in Cinematography.

While it’s difficult to pick a singular ‘scene’ from Nolan’s “Dunkirk” that stood out among the rest of the powerful moments and skillfully-captured shots, there is one scene that occurs within the last 15 minutes of the movie that we wanted to highlight. After Tom Hardy’s character, Farrier, spends half an hour flying through the air on the lookout for German planes, his own plane runs out of gas and he drifts over the beaches of Dunkirk. Farrier looks down at the horrors of war, and for one silent moment, he takes in the scene that brings a new understanding to the chaos of war. This peaceful moment allows both the audience and the character to break from the non-stop action of the film and it’s one of Nolan’s most striking moments in this critically-acclaimed biopic.

Lady Bird

Nominated for Best Picture, Best Original Screenplay, and 3 other top honors, “Lady Bird” is one of this year’s most talked about films. Add that to the fact that “Lady Bird” is director Greta Gerwig’s directorial debut, and it becomes infinitely more impressive. The film is packed with universal themes that almost all can relate to — the themes of first love, heartbreak, and the innate complexities of mother-daughter relationships. The latter is one of the most important aspects of the film, as proven by the beginning and ending scenes. In the opening scene, Lady Bird bickers with her mother, Marianne, about the possibility of her attending an out-of-state school. While the scene ends in a hilarious, gasp-inducing way, the scene we want to highlight for this film occurs in the middle of the film.

Lady Bird and Marianne shop for a nice Thanksgiving Dinner dress at their local thrift shop, and from the start, they’re bickering incessantly. Marianne stops to say hi to a friend, and her cold demeanor quickly transitions into one that is overly warm and inviting, only to become immediately cold again once she turns back to talk to Lady Bird. Gerwig perfectly encapsulates a typical mother-daughter relationship with Lady Bird and Marianne arguing one minute to fawning over the perfect dress the next. We love this scene for its honest depiction of familial relationships, and while there are countless great scenes in the film, this is one of our favorites.

Get Out

Even though it was released almost a year ago, “Get Out” is nominated for four Academy Awards, making it one of the most successful films of 2017 in the box office and in the awards show circuit. The film is not only a commentary on the racial climate in the U.S. but on the representation of African Americans in Hollywood, specifically within the horror genre. Artfully shot and beautifully written, director Jordan Peele used one of the film’s scenes, The Sunken Place, to create a striking metaphor for the minimization African Americans encounter daily in society.

We chose to highlight The Sunken Place as the film’s best scene for its gradual increase in tension and noteworthy storytelling. The scene begins with a wide shot of Daniel Kaluuya’s character Chris and his girlfriend’s mother, Missy, and as the tension heightens, the shots become tighter and tighter on the characters until only their faces remain in frame. A large part of what makes this scene so striking is Daniel Kaluuya’s ability to act almost solely with his eyes. His character says very little, but his eyes speak volumes as he struggles to fight against the hypnotic effect of Missy.

Darkest Hour

Directed by Joe Wright, “Darkest Hour” is a unique biopic that portrays Winston Churchill during the first month of his reign as Great Britain’s Prime Minister, as he tackles the decision between making a peace deal with Nazi Germany or fighting for the liberty of his country. While the focus of the film is on the outside events taking place at the beginning of WWII, Wright intertwines the external conflicts with the internal conflict Churchill faces daily.

This is especially portrayed in the scene which Churchill faces Great Britain and delivers his first of many propaganda speeches. The speech is meant to inspire hope in the people of Great Britain, but even Churchill knows that what he says is a lie, and he walks home alone that night, dispirited and ashamed. Wright distinctly dichotomizes the man Churchill portrays to the world and the one he becomes when he’s alone and humiliated, and this dichotomy makes for one of the most powerful scenes in the film.

Call Me By Your Name

As the only foreign film to have earned the top honor as a “Best Picture” nominee this year, “Call Me By Your Name” is not only a beautiful story about two LGBTQ men, it stands as one of this year’s best love stories. While the scene between the main character, Elio, and his father comes in as a close second for the best scene in the movie, we wanted to highlight the final scene in the film for Timothee Chalamet’s incredibly raw performance and Luca Guadagnino’s bold decision to end the film this way.

Guadagnino sets up the final scene with Elio receiving a long-awaited phone call from Oliver, who breaks the heart-wrenching news that he is engaged. The pain is immediately noticeable in Elio’s eyes, and Guadagnino follows Elio through the house as he processes this information. As Elio finally settles down in front of the fire, his emotions become too overwhelming to avoid, and the tears silently stream down his face, the fire as the only light illuminating his tear-stricken face. As the credits start to roll, Guadagnino does not shy away from the painful look in Elio’s eye, and this scene is undoubtedly both one of the most beautiful in the entire movie and one of the most difficult to watch.

While there are many other deserving nominees, these six films are among the top contenders for multiple Academy Awards. We know we’ll be tuning in Sunday to see who takes home the most Oscars, but until then, comment below which movie you think will take home the coveted “Best Motion Picture” award! And visit our blog to stay up-to-date with other filmmaking and business video tips and news!

Holiday Marketing 101: Make the Most of the Most Wonderful Time of the Year

The holidays are debatably the busiest time of the year for American businesses. From shopping for Hanukkah and Christmas gifts to searching for the best discounted deals of the year, it draws millions of shoppers to both online sites and brick-and-mortar stores. If you’re looking to take advantage of this lively season, read our tips for marketing your business during the most wonderful time of the year.

Make a marketing schedule ahead of time, and stick with it.

Don’t head into the holiday season without a detailed plan! Sit down with your marketing team (even if that team is a party of one –  you!) and plan out your goals for the season. Map out the months leading up to the holidays and develop your marketing strategies around the big shopping days. When putting this plan together, make sure to keep your audience in mind. If your business is centered around living a healthy lifestyle, focus your efforts closer to New Year’s when everyone is planning their resolutions. But if your business is focused on technology and electronics, consider marketing primarily before and after Christmas, when everyone is buying their Christmas gifts and spending their gift cards.

Participate in the holiday shopping days.

From Black Friday, to Cyber Monday, to Small Business Saturday, there are huge nation-wide shopping days between Thanksgiving and Christmas that draw millions of consumers. Take advantage of these major days by offering special promos, discounts, or bundled deals. If offering discounts is not in your business’s budget this year, even extending your business hours during these days can make a big impact on your profits.

Create a holiday offer.

If offering special deals is possible for your business, use this option to draw consumers in. With so much competition from other businesses, it’s important that these deals are enticing enough to convince them to shop with you and not another brand. Do what you can to create incomparable discounts and deals, and don’t forget to share the special promos on all of your business’s social media profiles.  Don’t forget about those special “limited time only” deals either.  You can make a  real positive impact on your bottom line when you create a time sensitive deal that is too good to pass up!

Utilize email and social media to reach your consumers.

Effective holiday marketing and online marketing go hand-in-hand. To engage your current consumers, stay up-to-date with your email newsletter marketing and pay special attention to your social media channels. Email newsletters are great tools for updating your current consumer base, while social media is an effective tool for attracting new business and staying current with popular trends and relevant products/services. These two strategies will be some of the most cost-effective ways to promote your seasonal deals and newest products.

Don’t overwhelm your consumers.

While you should plan to be on top of your marketing efforts this holiday season, be wary of overwhelming your audience. If you’re planning to start marketing for the holidays in the summer, you might want to rethink your strategy. Start small in September and gradually increase each month until you reach November-December. Ease your brand into the holiday season to avoid oversaturating your marketing with holiday-themed posts.

Keep your marketing emotionally-driven.

Debatably, the most effective holiday marketing tugs at consumers’ heartstrings. With the holiday season such a nostalgic and special time for many, consumers are often attracted to marketing that is tailored to their emotions. One brand that consistently outshines the competition when it comes to holiday marketing is the British department store, John Lewis. They blew the world away two years ago with their touching advertisement, Man on the Moon, and they’ve done so every year in the past decade. While you may not be able to produce viral holiday commercials ten years in a row, you can certainly play to your audience’s emotions when developing your holiday marketing strategy.

Don’t let this high-traffic time go to waste. Start developing your holiday marketing strategy now, even if you decide to start small. If you’re curious how video marketing can improve your brand’s online presence this holiday season, read our past blog post How Video Can Maximize Your Brand’s Reach. And for help developing and producing effective videos for your holiday marketing strategy, give our talented team of videographers a call today!

How to Use Videos to Improve Your Brand’s SEO

SEO, SEM, SMO — what do they all mean? For those less familiar with these digital marketing terms: they are techniques used to increase a brand’s online presence.

  • SEO (Search Engine Optimization) is organic digital marketing using focused keywords and specific content to increase rankings on search engine sites such as Google.  This approach can be especially effective in allowing your content to be easily seen and shared online.
  • SEM (Search Engine Marketing) is paid digital (pay-per-click) advertising on search engine sites, such as AdWords.  This is a useful tool for promoting your content and ranking on the first page of Google.
  • SMO (Social Media Optimization) is the strategy of creating a large following on your social media platforms so that your content is easily shared and promoted by peers and consumers.

With over 2.3M Google searches being conducted by the minute, SEO, SEM, and SMO will improve your business’ online presence and can easily be found by consumers searching for a service or product you provide. If you dream of one day having your business appear on the first page of Google search or engaging high numbers of consumers on social media, continue reading to learn essential techniques for using video to improve your brand’s online presence.

 

  • Have a (SEO) Goal In Mind BEFORE Creating Your Video

 

Too often, brands lose faith in the power of SEO through video because they fail to clearly define their initial SEO goals. It is critical to decide BEFOREHAND what you want to achieve from the video content – generate tags and shares?  Target specific markets and demographics?  Promote brand exposure?  Increase followers and conversions?  If your video is made without an end goal in mind, it will likely fall flat, costing you time, money, and resources, not to mention poor ROI.

Generating social tags and shares along with building followers are two SEO goals to aim for, where utilizing video content is highly effective. We’re all familiar with viral videos– they generate an extremely high level of engagement in a short amount of time. However, now with millions of video content being uploaded every second, it’s becoming more difficult to make a video standout and “go viral”.  In order to help your video stand out from the competition and quickly gain mass followers, keep your consumers in mind. Whether it’s laughter, shock and awe, or pulling at their heartstrings, a good strategy for producing video content is aiming to evoke an emotional response.

While increasing online engagement is important, ultimately every business owner’s objective is conversion. Video has proven to be a highly effective method to turn website visitors into customers. Implementing videos on your website’s landing page and throughout other pages can help keep visitors engaged and persuade them to purchase or inquire about a product or service. Whether it’s a video highlighting a product, explaining the use of it, or introducing your brand, there are a variety of videos your business can embed online to increase online conversions. In addition to embedding, writing rich snippets can convince a consumer to visit your page and watch your video. If you make can make a snippet stand out from the other online videos, you’re that much closer to increasing your SEO and online conversions.

  1. Know How To Properly Optimize Your Content

Keywords, meta descriptions, optimized titles, and backlinks — these are just a few of the ways to tailor your video content for optimal SEO. Begin by choosing a focus keyword that best describes the theme of your video. If you’re a real estate agent and your video highlights the different ways a seller can stage their home to increase buyer interest, your focus keyword could be “staging tips”. Next, make sure this focus keyword can be found in all of the video’s details. Make sure both the video title and description include the words “staging tips”, and add “staging tips” as one of the keywords for the video. In the video description, you can include links that take a viewer back to your site to help promote your online presence and brand.

While these are some of the more basic ways to optimize for search engines, you can take your SEO efforts a step further. To optimize for all of the content in your video, you can include a transcript of your video’s audio within the video description. This can really help further its relevance and increase your search result rankings.

The bottom line is the more (relevant) online video content you have, the more it will help improve your brand’s ranking on the first page of search engine sites, such as Google. For help creating high-quality videos that will improve your brand’s SEO and maximize your reach, give our team at Windward Productions a call today! And to read more tips on using video to promote your brand and increase online traffic, read some of our past blogs here.

How Video Can Maximize Your Brand’s Reach

It’s no secret that video marketing is becoming the most effective use of marketing dollars, but do you know why? Before jumping into this newer form of advertising, read some of the reasons why video has started to play such a huge role in major brands’ marketing strategies, and decide for yourself if it’s the right move for you.

  1. Improve Your SEO

We all know Google loves video. Why? The more video content you have on your website, the more likely your consumers will spend more time on your website. An increase in time spent on your website signals to Google that your website has great content. By just having one video embedded into your site, it is 53 x’s more likely to rank on the first page on Google. Maximize these statistics further by optimizing your video content on Youtube. Always make a point to write detailed titles, descriptions, and keywords for your YouTube videos, and include a link back to your website in the description for maximum optimization.

2. Boost Your Sales

Studies show consumers are over 65% more likely to purchase a product after seeing a video advertisement. By simply having a video about your products or services on the front page of your website, can boost your brand’s sales by over 80%. Considering these two statistics, it seems hard to believe that more brands aren’t taking advantage of video marketing. Even more powerful are marketing videos that help tell a story and connect with the consumer on an emotional level. The most effective form of advertisements touch a consumer’s head, heart, and funny bone.  So if your video can connect emotionally with consumers and make them laugh all while giving legitimate reasons to buy your product, it will help boost your sales and improve your bottom line.

3. 1 Minute of Video Is Worth 1.8 Million Words!

Say more by doing less. Instead of spending hours creating written content that very few people are reading these days, develop short videos that say even more through visuals. Instead of making consumers read through boring how-tos and explainer articles, substituting with video guarantees you will have online content that will engage viewers. Confused as to why video has such an impact? Humans are visual creatures. Studies have proven we already purchase products and services based on the images we see, so it’s no surprise that animated visuals are even more effective.

  1. Increase Your Credibility and Trust

Trust from consumers is the key to building, growing, and maintaining a brand. Any content your brand shares and creates should be aimed at building trust with your consumers. Avoid being a salesman and trying too hard to convince someone to buy into your brand. Provide beneficial, honest information and let them come to you. Videos help create more conversational promotions about products and services, but if they become too promotional, the key message will be missed. When creating video content, avoid the pushy sales pitch and instead, keep them personable and educational.

  1.  Engage Non-Traditional Consumers

Even lazy consumers will make the effort to press the play button and watch a video. By virtually doing all of the work for them, they will be much more likely to engage in your content. Videos also appeal significantly more to mobile users, who are twice as likely to watch a video or video advertisement on mobile than on TV or desktop. While you shouldn’t avoid including words or graphics in your videos, just having a spokesperson verbally explain a product or service along with visuals can convince consumers to purchase.

With each year, video marketing becomes more common (and affordable). Start taking advantage of this powerful medium today and watch your sales, brand credibility, and consumer base grow exponentially. For more tips on using video marketing to boost your business, visit our blog or give us a call today!

4 Drone Shots to Include in Your Next Business Video

There’s no doubt that drones are changing the way we communicate through video. Aerial photography not only adds another dimension to your video, it also adds to a business’ video credibility.  The rising use of drones is making it more affordable and convenient to buy a drone, rent one, or hire an experienced drone cinematographer. While drones can be used in innumerable ways to capture personalized shots of your company, location, or project, these 4 drone shots are essential for any business looking to utilize drone technology. If you are not sure how your company can benefit from a business video that incorporates drone footage, continue reading to learn about 4 drone shots that will improve your business videos!

  1. Group shot

Rather than trying to herd dozens of employees into a group photo, make the photo fit the size of your company! Using a drone to get a group shot of your entire team of employees will not only make for a memorable video clip, but it will provide a different perspective of your company and allow all employees to be seen. Even though drones have become more frequently used, drone shots are still regarded as an impressive filmmaking technique. Utilizing this technique in multiple ways throughout your next video will help impress your potential clients and future job recruits.

  1. “The reveal”

While you may not know it by name, you have undoubtedly seen this shot used in a variety of corporate videos. The drone starts in close on a subject, and quickly zooms out to reveal the nearby surroundings. While zooming out for the reveal is a unique shot to capture, it works in reverse, too! By starting out in a wide shot, you can keep your audience’s attention by not revealing what you’re trying to zoom into until it has already been revealed.

The reveal shot is one of the most popular and widely used drone shots, for good reason, and it is an essential addition to your next business video. It can even be combined with the group shot, either by zooming in to your group of employees or zooming out to reveal your business building/surrounding area. “The reveal” is an effective drone video tactic that will hold your audience’s attention and add even more credibility to your corporate video.

  1. Neighborhood shot

Most popular with real estate companies and companies located nearby famous landmarks and/or beautiful scenery, the neighborhood view is an essential shot to capture to portray the area surrounding your company and show how your business exists within the local community.

The neighborhood shot works well for short social media video clips or as the intro to a longer business video. This type of shot is effective in increasing excitement within a viewer as well as providing insight into your company and the world around it. When capturing this footage, keep power lines and tall buildings in mind as you fly the drone around your neighborhood. With an increase in the public’s use of drones comes an increase in the laws surrounding this technological advancement, so research the local drone laws (or make sure your videographer does) before proceeding with your video.

  1. Handheld footage

As one of the newer advances in drone technology, handheld stabilizers allow cameramen to capture smooth, fluid camera movements while on the ground. Flying drone shots can be essential for wide shots of a group or area, but handheld footage allows for close up shots of your workplace, employees on the job, or cool aspects of your company’s location.

When shooting handheld, remove the drone’s propellers for an easier time maneuvering the device. You’ll still have to focus on making smooth movements, but the stabilizer will allow you to control exactly what the drone captures as you move it around your office space.

These 4 types of shots would have been impossible to capture 5 years ago, so as drone technology evolves, so will the filmmaking techniques surrounding this invention. Yes, techniques will change, however, these 4 essential shots will remain as timeless video clips that allow a viewer to peek inside the world of your company. For more information on how drones are changing our world, read one of our past blog posts here. And for more information on our work as a team of experienced drone videographers, contact us today!

5 Videos a Corporate Brand Needs to Stand Out Amongst the Competition

While video content is becoming a marketing standard, so far, over one third of businesses have yet to grasp onto the trend. Now is the perfect time for your business to hop on the video bandwagon and put out video content for potential customers and clients to see. No matter the industry, your business can benefit (and yes, profit) from having several types of videos used as marketing content. Discover the 5 types of video your business needs to stand out amongst the competition and thrive in the industry.

 

  • CORPORATE DOCUMENTARY

 

This type of corporate video is the perfect introduction into the digital world. This is a chance for your company to become more than a name and a logo. Video shows off the personality of your company and tells its story. A corporate documentary explains your company’s mission and vision, while including personal testimonials from your clients, employees, and industry contacts. This is your chance to show off your brand  to the world and prove what makes your company different.

Remember, when when making your corporate documentary, always display to your company’s strengths – highlighting your positive attributes that truly make you different from the competition.

 

  • HOW-TO VIDEOS

 

This self-explanatory type of video works best when your audience knows of and is interested in using your product. While some will read a 1,000 word blog post explaining the how-to’s of a product, a 2-3 minute video showing a hands-on example of a product is likely going to get you more attention.  A how-to (instructional) video that is creatively filmed and composed will earn your business even more online traffic that will ultimately convert into more customers.

Remember, when creating your promotional (how-to) videos, focus on the actual use of your product. While added features are a bonus, emphasize how the viewer can use the product in his/her everyday life. More importantly, show them why they need your product.

 

  • PROMOTIONAL VIDEOS

 

Promotional videos allow you to highlight lesser seen aspects of your company. From special events to press releases, promotional videos offer a shortened explanation of information usually found in writing. They also generate interest in the company’s upcoming announces and product launches.

Remember, promotional videos should add a level of excitement about your brand, product, event, etc.  Of course, promotional videos need to be done tastefully. To keep your audience interested, ensure these videos are brief, compelling, and well-produced. Investing in having a well-done promotional video will allow you to reap the rewards down the line.

 

  • EXPERT VIDEOS

 

With a constant stream of information and advertisements being distributed on the Internet, it is essential for your brand to have an accurate, informational voice behind the content you are producing. When customers are still researching a product, they are more likely to listen to the facts, figures, and features of a product. Use this form of corporate video to answer potential customers’ questions and give details about your product.

Remember, avoid making this form of video an advertisement. To avoid this, make helpful and detailed information your focus in the video. Customers want to know the ins and outs of what they’re buying, and if you can show off your product with complete transparency, you will be more likely to earn their trust.

 

  • DEMO VIDEO

 

After producing content that offers insight into your brand and highlights the products you offer, it may be time to share a demo video. A demo video combines the demonstration offered in the hands-on video, while including the in-depth explanation of the product features shown in the expert video.

Remember, a demo video sells the entire experience of your product/service. Bring your demo video idea to a professional videographer to create a beautifully shot video while guiding you along the fine line between a commercial and a strictly information piece.

These 5 types of corporate videos will allow your company to flourish and jump ahead of the competition. In a world where technology is constantly evolving and social media use is only growing, staying on top of marketing trends will help keep your company fresh and relevant. A video is considered to be as effective as 1.5 million words! So use this effective medium to your advantage — call Windward Productions today to discuss creating your own corporate videos!

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