Launch Your Spring Transactions With These Real Estate Video Tips

As luxury real estate agents and brokers, one of the most important things you can do for your future listings is invest in the power of real estate video. Statistic after statistic proves the effectiveness of real estate videos in a buyer’s home search. From getting the video produced to sharing the final product with potential buyers, take a look at these 7 tips to help you launch your spring transactions by using real estate videos.

Tip #1: A picture slideshow and a real estate video are not one and the same.

A “moving slideshow” of pictures truly does not have the same effect as a complex video, filled with moving shots and compelling imagery. A picture slideshow can’t portray the interior of a home properly, but an effective real estate video will show the exact layout of a room, it’s true size, and how it connects to the other rooms of the house. If you want potential buyers to grasp what it would be like to live in the home, invest in a proper real estate video and give up those picture slideshows for good.

Tip #2: Focus on the features

Does the house you’re selling have newly upgraded, stainless-steel appliances? Or maybe a stunning, freestanding tub in the master bathroom? Instead of telling the viewer what makes this house unique, show them. Make sure you and the videography team are on the same page about which features you’d like to emphasize. The videographers will then make it a priority to capture stunning shots of those features and work them into the final film. Focusing on certain features gives your video a leg-up to competitors who may share the same generic shots of each house they’re listing.

Tip #3: Spring cleaning counts for vacant homes, too

Nothing looks worse on camera than a messy, cluttered home. This should go without saying, but before filming the video, make sure the home looks as good as it would for an open house (maybe even better). This means no stray belongings, minimal decorations, and absolutely no photos of the current or past homeowners. The furniture should be dusted, the beds made, toilet seats down, and the backyard should be well taken care of. Taking the time to make these changes could drastically impact the number of potential buyers you receive on a listing.

Tip #4: Emphasize both the inside AND the outside

With luxury real estate, odds are, the home is just as incredible on the inside as it is on the outside. While listings videos for median-priced homes often focus on the inside, so much of what makes a home luxurious is the surrounding community. The video should spend almost equal amounts of time showing off the interior of the house, as well as the neighborhood. Never forget that location is key when it comes to marketing luxury real estate properties!

Tip #5: Once the video is ready, share, share, share!

Putting it on your website is not enough to get it out to the world. Share the real estate video on your personal and business Facebook, Instagram, Twitter, and even LinkedIn pages. You paid to have the video created, and it can’t hurt to share it as much as you can. If your agency has company profiles, make sure the video gets shared with them as well. This will also help your social media profiles look more professional and credible. It’s a win/win!

Tip #6: Spend money & promote the video

Sharing the video with your followers is good, but you’ll miss out on thousands of potential home buyers if you don’t spend a little extra cash. Utilize Facebook and Instagram’s advertising tools to promote the real estate video directly to these consumers. These ad platforms offer the option to promote the posts to users based on location, desired price range, amenities, and more. If your home is located nearby a school and is listed at a moderate price range, you can use these factors to target young families or first time home buyers nearby. Don’t let the high-quality real estate video go to waste – make sure it gets the views it deserves!

Tip #7: Timing is essential

Sharing on your social media platforms is important, but the times you share the videos is equally so. Make sure to promote the listing video the day and night before an open house, as well as the morning of. You’re likely to catch the attention of some last-minute shoppers who decide to add the open house to their schedule. Keep in mind that for these posts, you’ll want to be sharing a quick highlight video made by your videographer so you can entice the viewer and leave them wanting more, ultimately convincing them to visit the open house.

 
Not only can real estate listing videos create buzz about an open listing, it can exponentially increase the interest in the listing and make you and your team appear more credible. From properly preparing the home beforehand to sending the listing out on social media, these real estate video tips will help grow your business and add credibility to your team’s online presence. Don’t want your listing video to look amateurish? Check out our previous listing videos here and contact us for more information!

6 Resolutions Every Business Owner Should Make for 2018

Who needs healthy and fit? 2018 is the year of being productive and successful! We love New Year’s Resolutions because they remind us to continuously strive to grow and better ourselves and our business. We’ve taken it upon ourselves to create resolutions that you, a business owner, can strive for every day throughout 2018. Make 2018 the most successful year yet with these 6 effective resolutions:

Resolution #1: I will get focused on my goals.

At the end of the daty, ever feel like little to no progress was made toward your goals than when you started the day? We get it. With so many distractions in the world – emails, staffing, purchases, politics, money, etc. – it’s so easy to get off track and spend valuable time worrying about things that may not positively impact your business in the long haul. In 2018, set aside a pocket of time (doesn’t have to be more than 15- 20 minutes) each day/week to focus on taking intentional action that propels your business forward.

Resolution #2: I will commit to social sharing (and stick with it!)

Let’s face it — if your business is not regularly posting on social media, you’re behind. There’s a world of competitors, most of whom are active online, so it’s time to get in the game. And fortunately, it’s never too late. Whether it’s by creating social profiles for your business or improving your current ones, there is always progress to be made for your business’s online presence. Your friends and family know why your business is the best, but it’s time for the world to know it too.

Resolution #3: I will admit that video marketing is key.

Aww… We knew you’d come around! In all seriousness, it’s been proven time and time again that videos draw in consumers in droves. From customer support videos that answer FAQs to intriguing brand videos that help your business appear in the top Google search rankings, there’s truly no reason not to commit to video marketing.

Resolution #4: I will bring in help so I can do my job.

In small business settings, it’s incredibly common for the owner to wear all of the hats in the business. Once your business reaches a certain size, this can rapidly become an impossible feat. In 2018, allow yourself the opportunity to do the actual job you intended to do: run a business. Don’t consider yourself social media savvy? Hire someone part-time to take the reins on your social and video marketing content. Don’t feel like you have enough time to run the in-store operations? Hire an in-store manager so you can go out to network and bring in more business. It can seem impossible to give up the reins (especially to people you don’t know!) but in the long run, it will allow you the time to grow your business.

Resolution #5: I will continuously re-evaluate how I can improve my business.

Set aside time each week and month to look back at past successes and failures. This can help you gain a grasp on the efforts that worked, the ones that didn’t, and the measures you need to take going forward. Whether it’s sitting down with your marketing team to analyze marketing analytics or talking with a manager to brainstorm the best strategies using the sales’ statistics, learning from past failures can help ensure future successes.

Resolution #6: I will set time aside for myself.

No one said the American Dream was an easy one, so it’s important to set aside time for yourself amidst the chaos. It’s tempting to spend all of your waking hours thinking about your business, but some much-needed relaxation and time away can give you a fresh perspective. Hiring help can improve your work-life balance, but if you’re still having trouble committing time away from your business, schedule time throughout the week with friends and loved ones who will encourage you to relax. Remember: investing in your health can be one of the most effective investments of all.

2017 brought a multitude of technological advancements and new business strategies, and there’s no doubt that 2018 will bring even more. To guarantee a successful year for your business, keep these 6 resolutions in mind as you go throughout the year. At Windward Productions, we are more than happy to help take your business’s online marketing to the next level with unparalleled video production services. From our family to yours, happy 2018!