How Non-Profits Can Produce Marketing Videos on a Shoestring Budget

Producing quality videos is rarely cheap, but certain measures can be taken to ensure your non-profit organization spends little but still receives high volumes of online traffic and impressions. If your organization is in need of marketing videos to help propel your cause and inspire potential donors, take a look at these tips for creating non-profit marketing videos with little to no budget.

Keep it Short and Sweet

An effective video doesn’t need to be longer than 5 minutes or more. In a world where attention spans are decreasing, keeping your online video content to a minimum length will help keep donors engaged while still getting your point across. If possible, try to keep your video between 2-3 minutes. If you absolutely need to go over, that’s fine, but keeping your content concise will make your production costs go down while maintaining the attention spans of consumers.

Channel Your Comedic Side

In the case of online video content, comedy rules. A good video channels either the head, the heart, or the funny bone, and in this case, the latter usually wins. While many non-profits stick to the routine of creating moving, emotional films to inspire their viewers, a comedic film from a non-profit will certainly stand out. While this tactic may not work for all nonprofit organizations, specifically those dedicated to helping a very serious cause, you might be surprised how effective it can be for yours.

Spend Time Developing the Story

Every non-profit has a beautiful story to share, so make sure that comes across in your video. Even if your video is low-budget and bare-boned, a solid storyline will ensure your message gets across. Whether you’re telling the story of how your organization came to be or you’re sharing important stories you’ve experienced through your work in the last few weeks, spend the time needed with your team to hammer out the important details and determine the most effective way to tell your story. According to statisticbrain.com, over 300 hours of video is uploaded to Youtube every second. To stand out from the clutter and make your organization shine, tell the story that no one else is telling, the story that is unique to your organization.

Capture the Candid

While planned videos can be very effective, some of the best non-profit videos are coincidental. Much of this involves being at the right place at the right time, but if you make sure a production team is present at one of your non-profits’ events or at your location during the work day, they’ll be able to capture these candid moments that can make marketing videos so special. Even if you are unable to hire a film team to be present, being ready with an iPhone or video camera will help you capture unscripted moments that portray the heart of your organization. Make sure the members of your organization know to keep an eye on these special moments too so they can be ready to help you film.

Learn to Love Live Video

Another way to capture candid content? Utilizing live video services on platforms like Instagram and Facebook. If a solid amount of your donor base follows you on social media, keep them updated by regularly posting stories on your non-profits’ social media profiles or starting live videos. Even if it’s for just a few minutes a day or week, continuously uploading content will show potential and current donors how your organization is encouraging good in the world. Live video and social media stories are two of the cheapest ways to create marketing videos that communicate your non-profits’ story with your audience.

Hiring a production team to create marketing videos for your non-profit organization isn’t always the cheapest, but sometimes, it’s the most effective. For more information about working with a video production team, check out our page to learn how we help local non-profits communicate their individual stories! If you know it isn’t in your budget to hire a crew, however, consider using some of these tips to produce marketing videos on your own and communicate your organization’s mission to potential and current customers. For any questions regarding video marketing in 2018, visit our blog or give us a call today!

Holiday Marketing 101: Make the Most of the Most Wonderful Time of the Year

The holidays are debatably the busiest time of the year for American businesses. From shopping for Hanukkah and Christmas gifts to searching for the best discounted deals of the year, it draws millions of shoppers to both online sites and brick-and-mortar stores. If you’re looking to take advantage of this lively season, read our tips for marketing your business during the most wonderful time of the year.

Make a marketing schedule ahead of time, and stick with it.

Don’t head into the holiday season without a detailed plan! Sit down with your marketing team (even if that team is a party of one –  you!) and plan out your goals for the season. Map out the months leading up to the holidays and develop your marketing strategies around the big shopping days. When putting this plan together, make sure to keep your audience in mind. If your business is centered around living a healthy lifestyle, focus your efforts closer to New Year’s when everyone is planning their resolutions. But if your business is focused on technology and electronics, consider marketing primarily before and after Christmas, when everyone is buying their Christmas gifts and spending their gift cards.

Participate in the holiday shopping days.

From Black Friday, to Cyber Monday, to Small Business Saturday, there are huge nation-wide shopping days between Thanksgiving and Christmas that draw millions of consumers. Take advantage of these major days by offering special promos, discounts, or bundled deals. If offering discounts is not in your business’s budget this year, even extending your business hours during these days can make a big impact on your profits.

Create a holiday offer.

If offering special deals is possible for your business, use this option to draw consumers in. With so much competition from other businesses, it’s important that these deals are enticing enough to convince them to shop with you and not another brand. Do what you can to create incomparable discounts and deals, and don’t forget to share the special promos on all of your business’s social media profiles.  Don’t forget about those special “limited time only” deals either.  You can make a  real positive impact on your bottom line when you create a time sensitive deal that is too good to pass up!

Utilize email and social media to reach your consumers.

Effective holiday marketing and online marketing go hand-in-hand. To engage your current consumers, stay up-to-date with your email newsletter marketing and pay special attention to your social media channels. Email newsletters are great tools for updating your current consumer base, while social media is an effective tool for attracting new business and staying current with popular trends and relevant products/services. These two strategies will be some of the most cost-effective ways to promote your seasonal deals and newest products.

Don’t overwhelm your consumers.

While you should plan to be on top of your marketing efforts this holiday season, be wary of overwhelming your audience. If you’re planning to start marketing for the holidays in the summer, you might want to rethink your strategy. Start small in September and gradually increase each month until you reach November-December. Ease your brand into the holiday season to avoid oversaturating your marketing with holiday-themed posts.

Keep your marketing emotionally-driven.

Debatably, the most effective holiday marketing tugs at consumers’ heartstrings. With the holiday season such a nostalgic and special time for many, consumers are often attracted to marketing that is tailored to their emotions. One brand that consistently outshines the competition when it comes to holiday marketing is the British department store, John Lewis. They blew the world away two years ago with their touching advertisement, Man on the Moon, and they’ve done so every year in the past decade. While you may not be able to produce viral holiday commercials ten years in a row, you can certainly play to your audience’s emotions when developing your holiday marketing strategy.

Don’t let this high-traffic time go to waste. Start developing your holiday marketing strategy now, even if you decide to start small. If you’re curious how video marketing can improve your brand’s online presence this holiday season, read our past blog post How Video Can Maximize Your Brand’s Reach. And for help developing and producing effective videos for your holiday marketing strategy, give our talented team of videographers a call today!

How to Use Videos to Improve Your Brand’s SEO

SEO, SEM, SMO — what do they all mean? For those less familiar with these digital marketing terms: they are techniques used to increase a brand’s online presence.

  • SEO (Search Engine Optimization) is organic digital marketing using focused keywords and specific content to increase rankings on search engine sites such as Google.  This approach can be especially effective in allowing your content to be easily seen and shared online.
  • SEM (Search Engine Marketing) is paid digital (pay-per-click) advertising on search engine sites, such as AdWords.  This is a useful tool for promoting your content and ranking on the first page of Google.
  • SMO (Social Media Optimization) is the strategy of creating a large following on your social media platforms so that your content is easily shared and promoted by peers and consumers.

With over 2.3M Google searches being conducted by the minute, SEO, SEM, and SMO will improve your business’ online presence and can easily be found by consumers searching for a service or product you provide. If you dream of one day having your business appear on the first page of Google search or engaging high numbers of consumers on social media, continue reading to learn essential techniques for using video to improve your brand’s online presence.

 

  • Have a (SEO) Goal In Mind BEFORE Creating Your Video

 

Too often, brands lose faith in the power of SEO through video because they fail to clearly define their initial SEO goals. It is critical to decide BEFOREHAND what you want to achieve from the video content – generate tags and shares?  Target specific markets and demographics?  Promote brand exposure?  Increase followers and conversions?  If your video is made without an end goal in mind, it will likely fall flat, costing you time, money, and resources, not to mention poor ROI.

Generating social tags and shares along with building followers are two SEO goals to aim for, where utilizing video content is highly effective. We’re all familiar with viral videos– they generate an extremely high level of engagement in a short amount of time. However, now with millions of video content being uploaded every second, it’s becoming more difficult to make a video standout and “go viral”.  In order to help your video stand out from the competition and quickly gain mass followers, keep your consumers in mind. Whether it’s laughter, shock and awe, or pulling at their heartstrings, a good strategy for producing video content is aiming to evoke an emotional response.

While increasing online engagement is important, ultimately every business owner’s objective is conversion. Video has proven to be a highly effective method to turn website visitors into customers. Implementing videos on your website’s landing page and throughout other pages can help keep visitors engaged and persuade them to purchase or inquire about a product or service. Whether it’s a video highlighting a product, explaining the use of it, or introducing your brand, there are a variety of videos your business can embed online to increase online conversions. In addition to embedding, writing rich snippets can convince a consumer to visit your page and watch your video. If you make can make a snippet stand out from the other online videos, you’re that much closer to increasing your SEO and online conversions.

  1. Know How To Properly Optimize Your Content

Keywords, meta descriptions, optimized titles, and backlinks — these are just a few of the ways to tailor your video content for optimal SEO. Begin by choosing a focus keyword that best describes the theme of your video. If you’re a real estate agent and your video highlights the different ways a seller can stage their home to increase buyer interest, your focus keyword could be “staging tips”. Next, make sure this focus keyword can be found in all of the video’s details. Make sure both the video title and description include the words “staging tips”, and add “staging tips” as one of the keywords for the video. In the video description, you can include links that take a viewer back to your site to help promote your online presence and brand.

While these are some of the more basic ways to optimize for search engines, you can take your SEO efforts a step further. To optimize for all of the content in your video, you can include a transcript of your video’s audio within the video description. This can really help further its relevance and increase your search result rankings.

The bottom line is the more (relevant) online video content you have, the more it will help improve your brand’s ranking on the first page of search engine sites, such as Google. For help creating high-quality videos that will improve your brand’s SEO and maximize your reach, give our team at Windward Productions a call today! And to read more tips on using video to promote your brand and increase online traffic, read some of our past blogs here.

How Video Can Maximize Your Brand’s Reach

It’s no secret that video marketing is becoming the most effective use of marketing dollars, but do you know why? Before jumping into this newer form of advertising, read some of the reasons why video has started to play such a huge role in major brands’ marketing strategies, and decide for yourself if it’s the right move for you.

  1. Improve Your SEO

We all know Google loves video. Why? The more video content you have on your website, the more likely your consumers will spend more time on your website. An increase in time spent on your website signals to Google that your website has great content. By just having one video embedded into your site, it is 53 x’s more likely to rank on the first page on Google. Maximize these statistics further by optimizing your video content on Youtube. Always make a point to write detailed titles, descriptions, and keywords for your YouTube videos, and include a link back to your website in the description for maximum optimization.

2. Boost Your Sales

Studies show consumers are over 65% more likely to purchase a product after seeing a video advertisement. By simply having a video about your products or services on the front page of your website, can boost your brand’s sales by over 80%. Considering these two statistics, it seems hard to believe that more brands aren’t taking advantage of video marketing. Even more powerful are marketing videos that help tell a story and connect with the consumer on an emotional level. The most effective form of advertisements touch a consumer’s head, heart, and funny bone.  So if your video can connect emotionally with consumers and make them laugh all while giving legitimate reasons to buy your product, it will help boost your sales and improve your bottom line.

3. 1 Minute of Video Is Worth 1.8 Million Words!

Say more by doing less. Instead of spending hours creating written content that very few people are reading these days, develop short videos that say even more through visuals. Instead of making consumers read through boring how-tos and explainer articles, substituting with video guarantees you will have online content that will engage viewers. Confused as to why video has such an impact? Humans are visual creatures. Studies have proven we already purchase products and services based on the images we see, so it’s no surprise that animated visuals are even more effective.

  1. Increase Your Credibility and Trust

Trust from consumers is the key to building, growing, and maintaining a brand. Any content your brand shares and creates should be aimed at building trust with your consumers. Avoid being a salesman and trying too hard to convince someone to buy into your brand. Provide beneficial, honest information and let them come to you. Videos help create more conversational promotions about products and services, but if they become too promotional, the key message will be missed. When creating video content, avoid the pushy sales pitch and instead, keep them personable and educational.

  1.  Engage Non-Traditional Consumers

Even lazy consumers will make the effort to press the play button and watch a video. By virtually doing all of the work for them, they will be much more likely to engage in your content. Videos also appeal significantly more to mobile users, who are twice as likely to watch a video or video advertisement on mobile than on TV or desktop. While you shouldn’t avoid including words or graphics in your videos, just having a spokesperson verbally explain a product or service along with visuals can convince consumers to purchase.

With each year, video marketing becomes more common (and affordable). Start taking advantage of this powerful medium today and watch your sales, brand credibility, and consumer base grow exponentially. For more tips on using video marketing to boost your business, visit our blog or give us a call today!

4 Drone Shots to Include in Your Next Business Video

There’s no doubt that drones are changing the way we communicate through video. Aerial photography not only adds another dimension to your video, it also adds to a business’ video credibility.  The rising use of drones is making it more affordable and convenient to buy a drone, rent one, or hire an experienced drone cinematographer. While drones can be used in innumerable ways to capture personalized shots of your company, location, or project, these 4 drone shots are essential for any business looking to utilize drone technology. If you are not sure how your company can benefit from a business video that incorporates drone footage, continue reading to learn about 4 drone shots that will improve your business videos!

  1. Group shot

Rather than trying to herd dozens of employees into a group photo, make the photo fit the size of your company! Using a drone to get a group shot of your entire team of employees will not only make for a memorable video clip, but it will provide a different perspective of your company and allow all employees to be seen. Even though drones have become more frequently used, drone shots are still regarded as an impressive filmmaking technique. Utilizing this technique in multiple ways throughout your next video will help impress your potential clients and future job recruits.

  1. “The reveal”

While you may not know it by name, you have undoubtedly seen this shot used in a variety of corporate videos. The drone starts in close on a subject, and quickly zooms out to reveal the nearby surroundings. While zooming out for the reveal is a unique shot to capture, it works in reverse, too! By starting out in a wide shot, you can keep your audience’s attention by not revealing what you’re trying to zoom into until it has already been revealed.

The reveal shot is one of the most popular and widely used drone shots, for good reason, and it is an essential addition to your next business video. It can even be combined with the group shot, either by zooming in to your group of employees or zooming out to reveal your business building/surrounding area. “The reveal” is an effective drone video tactic that will hold your audience’s attention and add even more credibility to your corporate video.

  1. Neighborhood shot

Most popular with real estate companies and companies located nearby famous landmarks and/or beautiful scenery, the neighborhood view is an essential shot to capture to portray the area surrounding your company and show how your business exists within the local community.

The neighborhood shot works well for short social media video clips or as the intro to a longer business video. This type of shot is effective in increasing excitement within a viewer as well as providing insight into your company and the world around it. When capturing this footage, keep power lines and tall buildings in mind as you fly the drone around your neighborhood. With an increase in the public’s use of drones comes an increase in the laws surrounding this technological advancement, so research the local drone laws (or make sure your videographer does) before proceeding with your video.

  1. Handheld footage

As one of the newer advances in drone technology, handheld stabilizers allow cameramen to capture smooth, fluid camera movements while on the ground. Flying drone shots can be essential for wide shots of a group or area, but handheld footage allows for close up shots of your workplace, employees on the job, or cool aspects of your company’s location.

When shooting handheld, remove the drone’s propellers for an easier time maneuvering the device. You’ll still have to focus on making smooth movements, but the stabilizer will allow you to control exactly what the drone captures as you move it around your office space.

These 4 types of shots would have been impossible to capture 5 years ago, so as drone technology evolves, so will the filmmaking techniques surrounding this invention. Yes, techniques will change, however, these 4 essential shots will remain as timeless video clips that allow a viewer to peek inside the world of your company. For more information on how drones are changing our world, read one of our past blog posts here. And for more information on our work as a team of experienced drone videographers, contact us today!

5 Videos a Corporate Brand Needs to Stand Out Amongst the Competition

While video content is becoming a marketing standard, so far, over one third of businesses have yet to grasp onto the trend. Now is the perfect time for your business to hop on the video bandwagon and put out video content for potential customers and clients to see. No matter the industry, your business can benefit (and yes, profit) from having several types of videos used as marketing content. Discover the 5 types of video your business needs to stand out amongst the competition and thrive in the industry.

 

  • CORPORATE DOCUMENTARY

 

This type of corporate video is the perfect introduction into the digital world. This is a chance for your company to become more than a name and a logo. Video shows off the personality of your company and tells its story. A corporate documentary explains your company’s mission and vision, while including personal testimonials from your clients, employees, and industry contacts. This is your chance to show off your brand  to the world and prove what makes your company different.

Remember, when when making your corporate documentary, always display to your company’s strengths – highlighting your positive attributes that truly make you different from the competition.

 

  • HOW-TO VIDEOS

 

This self-explanatory type of video works best when your audience knows of and is interested in using your product. While some will read a 1,000 word blog post explaining the how-to’s of a product, a 2-3 minute video showing a hands-on example of a product is likely going to get you more attention.  A how-to (instructional) video that is creatively filmed and composed will earn your business even more online traffic that will ultimately convert into more customers.

Remember, when creating your promotional (how-to) videos, focus on the actual use of your product. While added features are a bonus, emphasize how the viewer can use the product in his/her everyday life. More importantly, show them why they need your product.

 

  • PROMOTIONAL VIDEOS

 

Promotional videos allow you to highlight lesser seen aspects of your company. From special events to press releases, promotional videos offer a shortened explanation of information usually found in writing. They also generate interest in the company’s upcoming announces and product launches.

Remember, promotional videos should add a level of excitement about your brand, product, event, etc.  Of course, promotional videos need to be done tastefully. To keep your audience interested, ensure these videos are brief, compelling, and well-produced. Investing in having a well-done promotional video will allow you to reap the rewards down the line.

 

  • EXPERT VIDEOS

 

With a constant stream of information and advertisements being distributed on the Internet, it is essential for your brand to have an accurate, informational voice behind the content you are producing. When customers are still researching a product, they are more likely to listen to the facts, figures, and features of a product. Use this form of corporate video to answer potential customers’ questions and give details about your product.

Remember, avoid making this form of video an advertisement. To avoid this, make helpful and detailed information your focus in the video. Customers want to know the ins and outs of what they’re buying, and if you can show off your product with complete transparency, you will be more likely to earn their trust.

 

  • DEMO VIDEO

 

After producing content that offers insight into your brand and highlights the products you offer, it may be time to share a demo video. A demo video combines the demonstration offered in the hands-on video, while including the in-depth explanation of the product features shown in the expert video.

Remember, a demo video sells the entire experience of your product/service. Bring your demo video idea to a professional videographer to create a beautifully shot video while guiding you along the fine line between a commercial and a strictly information piece.

These 5 types of corporate videos will allow your company to flourish and jump ahead of the competition. In a world where technology is constantly evolving and social media use is only growing, staying on top of marketing trends will help keep your company fresh and relevant. A video is considered to be as effective as 1.5 million words! So use this effective medium to your advantage — call Windward Productions today to discuss creating your own corporate videos!

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