Producing quality videos is rarely cheap, but certain measures can be taken to ensure your non-profit organization spends little but still receives high volumes of online traffic and impressions. If your organization is in need of marketing videos to help propel your cause and inspire potential donors, take a look at these tips for creating non-profit marketing videos with little to no budget.
Keep it Short and Sweet
An effective video doesn’t need to be longer than 5 minutes or more. In a world where attention spans are decreasing, keeping your online video content to a minimum length will help keep donors engaged while still getting your point across. If possible, try to keep your video between 2-3 minutes. If you absolutely need to go over, that’s fine, but keeping your content concise will make your production costs go down while maintaining the attention spans of consumers.
Channel Your Comedic Side
In the case of online video content, comedy rules. A good video channels either the head, the heart, or the funny bone, and in this case, the latter usually wins. While many non-profits stick to the routine of creating moving, emotional films to inspire their viewers, a comedic film from a non-profit will certainly stand out. While this tactic may not work for all nonprofit organizations, specifically those dedicated to helping a very serious cause, you might be surprised how effective it can be for yours.
Spend Time Developing the Story
Every non-profit has a beautiful story to share, so make sure that comes across in your video. Even if your video is low-budget and bare-boned, a solid storyline will ensure your message gets across. Whether you’re telling the story of how your organization came to be or you’re sharing important stories you’ve experienced through your work in the last few weeks, spend the time needed with your team to hammer out the important details and determine the most effective way to tell your story. According to statisticbrain.com, over 300 hours of video is uploaded to Youtube every second. To stand out from the clutter and make your organization shine, tell the story that no one else is telling, the story that is unique to your organization.
Capture the Candid
While planned videos can be very effective, some of the best non-profit videos are coincidental. Much of this involves being at the right place at the right time, but if you make sure a production team is present at one of your non-profits’ events or at your location during the work day, they’ll be able to capture these candid moments that can make marketing videos so special. Even if you are unable to hire a film team to be present, being ready with an iPhone or video camera will help you capture unscripted moments that portray the heart of your organization. Make sure the members of your organization know to keep an eye on these special moments too so they can be ready to help you film.
Learn to Love Live Video
Another way to capture candid content? Utilizing live video services on platforms like Instagram and Facebook. If a solid amount of your donor base follows you on social media, keep them updated by regularly posting stories on your non-profits’ social media profiles or starting live videos. Even if it’s for just a few minutes a day or week, continuously uploading content will show potential and current donors how your organization is encouraging good in the world. Live video and social media stories are two of the cheapest ways to create marketing videos that communicate your non-profits’ story with your audience.
Hiring a production team to create marketing videos for your non-profit organization isn’t always the cheapest, but sometimes, it’s the most effective. For more information about working with a video production team, check out our page to learn how we help local non-profits communicate their individual stories! If you know it isn’t in your budget to hire a crew, however, consider using some of these tips to produce marketing videos on your own and communicate your organization’s mission to potential and current customers. For any questions regarding video marketing in 2018, visit our blog or give us a call today!