IGTV: What the Platform is and How You Can Take Advantage of It

IGTV: What is it?

Have you seen the bright orange button at the top right corner of your Instagram app recently? This is the Instagram TV button, a new development from the social media app that allows businesses and brands to post videos to share with their followers and other users. You may be wondering: how does it differ from posting videos on the general Instagram timeline? Instead of making the cut-off video length 60 seconds, the new platform allows users to post videos up to an hour long.

Instagram previously created a separate IGTV app for users to share and view videos, but recently (as of June 2018) the platform combined the two to make viewing these long-form videos more convenient for all users. The app has several similarities to popular video-sharing site Youtube, including the ability for creators to post videos to their own individual channels.

While we doubt this new development will take over the popularity of sharing videos directly to the Instagram feed, it will likely help businesses increase engagement on their video content. Once a video is published to IGTV, viewers can comment on or like videos, as well as share videos with their friends, family, and Instagram followers. With this platform, the techniques of creating engaging video content still stands, but it gives brands a new way to reach current and potential consumers.

How can IGTV benefit a business or brand?

As a video production company, our team truly understands the struggle of only being able to post 60-second long videos to share with our Instagram followers. With IGTV, we can now share our full-length videos with our followers and anyone else searching for videos within the same topic as our content. Similarly, our real estate clients can now send the full-length listing videos we create for them to their followers, and the non-profits we work with can share their organization’s mission via video for thousands of viewers to see.

As a business owner and/or marketer, how well can it help you market a service or product your business offers? In addition to posting long-form video, creators can add a “Swipe Up” option and attach a link, allowing viewers to visit a web page of the creator’s choosing. This option is particularly useful for brands that sell physical products or those wanting to promote a new service or discount.

For now, no paid advertising opportunities are available on IGTV for brands, but Instagram has stated that they plan to offer this possibility within the following months. While IGTV is a new platform, considering the growing popularity of sharing video content on social media platforms, we can expect this development to take off in upcoming months. Want to get started on creating video content to share with viewers through IGTV? Check out some of our previous projects to see how we can help your business deliver important information through video!

How to Show off Your Brand’s 4th of July Spirit on Social Media

School’s out for the summer, businesses are closed for the holiday, and consumers are catching up on their social media profiles. Each year, 4th of July proves to be a profitable day for brands who choose to put effort into their holiday-themed marketing campaigns. This Independence Day, join other successful businesses and take your brand’s marketing strategy to the next level by incorporating these five 4th of July marketing tips.

  • Research Popular Keywords from Last Year

A great way to know what topics and keywords will perform well this year is to not only research current trends, but also which topics and keywords performed well last year. Twitter’s Advanced Search tool, Unmetric’s Inspire, and Google Adwords are all effective tools that can help you determine which topics to focus on during this year’s Independence Day. While it’s easy to resort to popular keywords used by thousands of other brands, make an effort to get creative and think about how to incorporate your brand’s primary service or message into your holiday-themed keyword(s).

  • Themed Content = Higher Engagement

Taking the last 5-10 years into account, 4th of July-themed posts that receive the highest engagement from users have one thing in common: they creatively play off of their brand’s major service and/or product. By posting a picture of the Statue of Liberty holding an electric guitar, Fender garnered tens of thousands of engagements on a single Facebook post. In a tweet that was liked and retweeted over a quarter of a million times, Bud Light took their brand’s signature product – beer – and created a picture of the American flag using nothing but emojis of beer, fireworks, and American Flag. In a video ad pushed out across all major social media platforms, Dixie’s hilarious video “We, the Salad Men” played off of the beginning of the Constitution’s Preamble and created an engaging, 4th of July video ad that went viral. No matter the size of your brand’s social media following, taking a creative look at how your brand’s service relates to 4th of July can provide increased engagement on all social media platforms.

  • Take Time Constraints into Consideration

Getting a late start on your 4th of July marketing strategy? If you’re planning your strategy a few days out from the holiday, you likely don’t have time to pull together a full-fledged marketing campaign or video series. If you do find yourself short on time, consider thinking smaller with animated gifs and/or specially-designed images. For brands who do allow themselves enough time to plan, however, videos can be the key to building an engaged audience in just a few weeks. The more time you allow yourself to plan your 4th of July marketing strategy, the bigger the goals you can achieve.

  • Free for ‘the Free’

Consumers love receiving deals, discounts, and/or free stuff, especially during national holidays. If your business model allows it, consider promoting special deals or giveaways on your brand’s social media accounts to entice viewers and get them engaged with your business. The giveaway doesn’t have to be big, but showing that you care enough about your customers to make their Independence Day special will speak volumes.

  • Hashtags Still Help

While a seemingly small effort, incorporating holiday-themed hashtags in your brand’s social media posts will increase traffic on your profiles and help your brand rank higher in social media searches. You can determine the effectiveness of certain hashtags by using the keywords you found previously, as well as monitoring other brand’s actions on social media throughout the weeks leading up to July 4th.

Taking these five tips into account can help your brand profit off of this year’s Independence Day celebrations. By using social listening techniques to monitor popular topics on social media, incorporating your brand’s identity by tying it into the holiday, and getting a head start on planning your marketing strategy can help your business fully take advantage of social media activity on Independence Day. For more information on effectively marketing your business throughout the year, take a look at our blog for more tips and tricks. And for questions about using video marketing to propel your business and bring in profits, give us a call today!