Football season is underway, the kids are heading back to school, and the world is gearing up for yet another crazy holiday shopping season. This fall, take advantage of one of our country’s busiest seasons by strategizing your content around popular events and utilizing video to catapult your brand.
- Create excitement for your big announcement.
Have a big business change coming up? Want to get the word out about your new product? Why not spread the word using online video! Depending on how relevant your announcement is to consumers, your video could go viral if done in an engaging way. Incorporating trending topics, styles, or yes, even memes, can help you relate your business to potential customers and boost buzz about your business.
- Share your expertise.
More and more, brands like Tedx and Blinkist are capitalizing on industry experts and self-help seminars, and it’s working. Consumers are becoming more DIY-driven by seeking out experts’ advice and a multitude of topics. You can join the trend by featuring guests in a video interview. Do you run a non-profit for struggling families? Bring in a licensed Marriage and Family Counselor. Consumers will be interested in the advice you bring them, and your commitment to consistently learning and sharing information about your product or service will impress them.
- Host a Q&A session.
Take your FAQ page to the next level. Instead of relying on a dozen written FAQ answers to educate potential consumers, commit to a Q&A video that answers their questions and curiosity. This content will also be much more marketable than a webpage and can help spread the word about your business’ products and/or services. Pinning the Q&A video to your social media profiles, as well as the homepage of your website, will provide easy and convenient answers that consumers are sure to appreciate.
- Celebrate the season.
While the holidays are obviously a great time to advertise, the fall season brings more marketing opportunities than just Thanksgiving and Labor Day. Does your service or product somehow relate to kids heading back to school? Or can you use the wildly popular football season to promote your products? Whichever fall event you choose, use video media to relate your business’ mission to the event’s theme. You’ll create a greater connection with your consumers and establish your brand as current and essential. Don’t forget to stay in the moment and incorporate trending hashtags as best you can.
- Send an RSVP.
Planning your own fall event? Worried that people won’t bother to open up your invite? Skip the paper and e-vites and opt for a video RSVP instead. The unique medium will catch the consumer’s eye and garner higher levels of engagement — effectively spreading the word about your event even farther. Once your invitees have accepted, continue to utilize video by sharing teaser reels to amp up excitement.
There’s no doubt that video marketing is the way of now, with brands getting more creative every day about how to use this medium to connect and communicate with consumers. When establishing your brand’s video marketing strategy, don’t be afraid to think outside the box. Feeling stuck on your strategy? Reach out to our team at Windward Productions and we’ll be happy to put together ideas that blend storytelling and consumer-driven data to create the plan for your business.