Video Marketing Ideas to Help Boost your Business this Fall

Football season is underway, the kids are heading back to school, and the world is gearing up for yet another crazy holiday shopping season. This fall, take advantage of one of our country’s busiest seasons by strategizing your content around popular events and utilizing video to catapult your brand.

 

  • Create excitement for your big announcement.

 

Have a big business change coming up? Want to get the word out about your new product? Why not spread the word using online video! Depending on how relevant your announcement is to consumers, your video could go viral if done in an engaging way. Incorporating trending topics, styles, or yes, even memes, can help you relate your business to potential customers and boost buzz about your business.

 

  • Share your expertise.

 

More and more, brands like Tedx and Blinkist are capitalizing on industry experts and self-help seminars, and it’s working. Consumers are becoming more DIY-driven by seeking out experts’ advice and a multitude of topics. You can join the trend by featuring guests in a video interview. Do you run a non-profit for struggling families? Bring in a licensed Marriage and Family Counselor. Consumers will be interested in the advice you bring them, and your commitment to consistently learning and sharing information about your product or service will impress them.

 

  • Host a Q&A session.

 

Take your FAQ page to the next level. Instead of relying on a dozen written FAQ answers to educate potential consumers, commit to a Q&A video that answers their questions and curiosity. This content will also be much more marketable than a webpage and can help spread the word about your business’ products and/or services. Pinning the Q&A video to your social media profiles, as well as the homepage of your website, will provide easy and convenient answers that consumers are sure to appreciate.

 

  • Celebrate the season.

 

While the holidays are obviously a great time to advertise, the fall season brings more marketing opportunities than just Thanksgiving and Labor Day. Does your service or product somehow relate to kids heading back to school? Or can you use the wildly popular football season to promote your products? Whichever fall event you choose, use video media to relate your business’ mission to the event’s theme. You’ll create a greater connection with your consumers and establish your brand as current and essential. Don’t forget to stay in the moment and incorporate trending hashtags as best you can.

 

  • Send an RSVP.

 

Planning your own fall event? Worried that people won’t bother to open up your invite? Skip the paper and e-vites and opt for a video RSVP instead. The unique medium will catch the consumer’s eye and garner higher levels of engagement — effectively spreading the word about your event even farther. Once your invitees have accepted, continue to utilize video by sharing teaser reels to amp up excitement.

There’s no doubt that video marketing is the way of now, with brands getting more creative every day about how to use this medium to connect and communicate with consumers. When establishing your brand’s video marketing strategy, don’t be afraid to think outside the box. Feeling stuck on your strategy? Reach out to our team at Windward Productions and we’ll be happy to put together ideas that blend storytelling and consumer-driven data to create the plan for your business.

Launch Your Spring Transactions With These Real Estate Video Tips

As luxury real estate agents and brokers, one of the most important things you can do for your future listings is invest in the power of real estate video. Statistic after statistic proves the effectiveness of real estate videos in a buyer’s home search. From getting the video produced to sharing the final product with potential buyers, take a look at these 7 tips to help you launch your spring transactions by using real estate videos.

Tip #1: A picture slideshow and a real estate video are not one and the same.

A “moving slideshow” of pictures truly does not have the same effect as a complex video, filled with moving shots and compelling imagery. A picture slideshow can’t portray the interior of a home properly, but an effective real estate video will show the exact layout of a room, it’s true size, and how it connects to the other rooms of the house. If you want potential buyers to grasp what it would be like to live in the home, invest in a proper real estate video and give up those picture slideshows for good.

Tip #2: Focus on the features

Does the house you’re selling have newly upgraded, stainless-steel appliances? Or maybe a stunning, freestanding tub in the master bathroom? Instead of telling the viewer what makes this house unique, show them. Make sure you and the videography team are on the same page about which features you’d like to emphasize. The videographers will then make it a priority to capture stunning shots of those features and work them into the final film. Focusing on certain features gives your video a leg-up to competitors who may share the same generic shots of each house they’re listing.

Tip #3: Spring cleaning counts for vacant homes, too

Nothing looks worse on camera than a messy, cluttered home. This should go without saying, but before filming the video, make sure the home looks as good as it would for an open house (maybe even better). This means no stray belongings, minimal decorations, and absolutely no photos of the current or past homeowners. The furniture should be dusted, the beds made, toilet seats down, and the backyard should be well taken care of. Taking the time to make these changes could drastically impact the number of potential buyers you receive on a listing.

Tip #4: Emphasize both the inside AND the outside

With luxury real estate, odds are, the home is just as incredible on the inside as it is on the outside. While listings videos for median-priced homes often focus on the inside, so much of what makes a home luxurious is the surrounding community. The video should spend almost equal amounts of time showing off the interior of the house, as well as the neighborhood. Never forget that location is key when it comes to marketing luxury real estate properties!

Tip #5: Once the video is ready, share, share, share!

Putting it on your website is not enough to get it out to the world. Share the real estate video on your personal and business Facebook, Instagram, Twitter, and even LinkedIn pages. You paid to have the video created, and it can’t hurt to share it as much as you can. If your agency has company profiles, make sure the video gets shared with them as well. This will also help your social media profiles look more professional and credible. It’s a win/win!

Tip #6: Spend money & promote the video

Sharing the video with your followers is good, but you’ll miss out on thousands of potential home buyers if you don’t spend a little extra cash. Utilize Facebook and Instagram’s advertising tools to promote the real estate video directly to these consumers. These ad platforms offer the option to promote the posts to users based on location, desired price range, amenities, and more. If your home is located nearby a school and is listed at a moderate price range, you can use these factors to target young families or first time home buyers nearby. Don’t let the high-quality real estate video go to waste – make sure it gets the views it deserves!

Tip #7: Timing is essential

Sharing on your social media platforms is important, but the times you share the videos is equally so. Make sure to promote the listing video the day and night before an open house, as well as the morning of. You’re likely to catch the attention of some last-minute shoppers who decide to add the open house to their schedule. Keep in mind that for these posts, you’ll want to be sharing a quick highlight video made by your videographer so you can entice the viewer and leave them wanting more, ultimately convincing them to visit the open house.

 
Not only can real estate listing videos create buzz about an open listing, it can exponentially increase the interest in the listing and make you and your team appear more credible. From properly preparing the home beforehand to sending the listing out on social media, these real estate video tips will help grow your business and add credibility to your team’s online presence. Don’t want your listing video to look amateurish? Check out our previous listing videos here and contact us for more information!

The Best Scenes from this Year’s Top Oscar Contenders

Will you be tuning in to the Academy Awards broadcast this Sunday? With the awards show coming up, we wanted to take a closer look at some of the most critically-acclaimed and highly-nominated films from 2017. From an independent foreign film to a sociopolitical horror mystery, we analyzed the top films from this past year and discussed what we think were the best scenes in each film.

SPOILER ALERT: The following reviews contain some spoilers for the films: The Shape of Water, Dunkirk, Lady Bird, Get Out, Darkest Hour, and Call Me By Your Name.

The Shape of Water

As one of the most distinctive films of the year, Guillermo del Toro’s fantasy drama film “The Shape of Water”, plays on the filmmaker’s fantastical filmmaking style. The film highlights the love story between a lonely, mute janitor and an amphibious creature that is being held captive in a secret, 1960s research facility.

This film’s top scene occurs as the heroine of the film, Elisa, dreams up a dance sequence between her and the creature. Toro uses this scene to pay homage to the “Old Hollywood” style of elaborate dance numbers, and this becomes apparent through the black-and-white style and Busby Berkeley-esque musical number. In her dreams, Elisa is finally provided with a robust singing voice and Toro paints the metaphor that movies give her the ability to express what she otherwise cannot. While certainly different than the other Oscar contenders, “The Shape of Water” is the newest del Toro fantasy to grace the big screen.

Dunkirk

Set in WWII, “Dunkirk” brings together young soldiers from Belgium, Great Britain, and France as they must fight for their lives and escape the opposing German army. Directed by Christopher Nolan, this film is nominated for an incredible 8 Academy Awards, including Best Feature, Best Achievement in Directing, and Best Achievement in Cinematography.

While it’s difficult to pick a singular ‘scene’ from Nolan’s “Dunkirk” that stood out among the rest of the powerful moments and skillfully-captured shots, there is one scene that occurs within the last 15 minutes of the movie that we wanted to highlight. After Tom Hardy’s character, Farrier, spends half an hour flying through the air on the lookout for German planes, his own plane runs out of gas and he drifts over the beaches of Dunkirk. Farrier looks down at the horrors of war, and for one silent moment, he takes in the scene that brings a new understanding to the chaos of war. This peaceful moment allows both the audience and the character to break from the non-stop action of the film and it’s one of Nolan’s most striking moments in this critically-acclaimed biopic.

Lady Bird

Nominated for Best Picture, Best Original Screenplay, and 3 other top honors, “Lady Bird” is one of this year’s most talked about films. Add that to the fact that “Lady Bird” is director Greta Gerwig’s directorial debut, and it becomes infinitely more impressive. The film is packed with universal themes that almost all can relate to — the themes of first love, heartbreak, and the innate complexities of mother-daughter relationships. The latter is one of the most important aspects of the film, as proven by the beginning and ending scenes. In the opening scene, Lady Bird bickers with her mother, Marianne, about the possibility of her attending an out-of-state school. While the scene ends in a hilarious, gasp-inducing way, the scene we want to highlight for this film occurs in the middle of the film.

Lady Bird and Marianne shop for a nice Thanksgiving Dinner dress at their local thrift shop, and from the start, they’re bickering incessantly. Marianne stops to say hi to a friend, and her cold demeanor quickly transitions into one that is overly warm and inviting, only to become immediately cold again once she turns back to talk to Lady Bird. Gerwig perfectly encapsulates a typical mother-daughter relationship with Lady Bird and Marianne arguing one minute to fawning over the perfect dress the next. We love this scene for its honest depiction of familial relationships, and while there are countless great scenes in the film, this is one of our favorites.

Get Out

Even though it was released almost a year ago, “Get Out” is nominated for four Academy Awards, making it one of the most successful films of 2017 in the box office and in the awards show circuit. The film is not only a commentary on the racial climate in the U.S. but on the representation of African Americans in Hollywood, specifically within the horror genre. Artfully shot and beautifully written, director Jordan Peele used one of the film’s scenes, The Sunken Place, to create a striking metaphor for the minimization African Americans encounter daily in society.

We chose to highlight The Sunken Place as the film’s best scene for its gradual increase in tension and noteworthy storytelling. The scene begins with a wide shot of Daniel Kaluuya’s character Chris and his girlfriend’s mother, Missy, and as the tension heightens, the shots become tighter and tighter on the characters until only their faces remain in frame. A large part of what makes this scene so striking is Daniel Kaluuya’s ability to act almost solely with his eyes. His character says very little, but his eyes speak volumes as he struggles to fight against the hypnotic effect of Missy.

Darkest Hour

Directed by Joe Wright, “Darkest Hour” is a unique biopic that portrays Winston Churchill during the first month of his reign as Great Britain’s Prime Minister, as he tackles the decision between making a peace deal with Nazi Germany or fighting for the liberty of his country. While the focus of the film is on the outside events taking place at the beginning of WWII, Wright intertwines the external conflicts with the internal conflict Churchill faces daily.

This is especially portrayed in the scene which Churchill faces Great Britain and delivers his first of many propaganda speeches. The speech is meant to inspire hope in the people of Great Britain, but even Churchill knows that what he says is a lie, and he walks home alone that night, dispirited and ashamed. Wright distinctly dichotomizes the man Churchill portrays to the world and the one he becomes when he’s alone and humiliated, and this dichotomy makes for one of the most powerful scenes in the film.

Call Me By Your Name

As the only foreign film to have earned the top honor as a “Best Picture” nominee this year, “Call Me By Your Name” is not only a beautiful story about two LGBTQ men, it stands as one of this year’s best love stories. While the scene between the main character, Elio, and his father comes in as a close second for the best scene in the movie, we wanted to highlight the final scene in the film for Timothee Chalamet’s incredibly raw performance and Luca Guadagnino’s bold decision to end the film this way.

Guadagnino sets up the final scene with Elio receiving a long-awaited phone call from Oliver, who breaks the heart-wrenching news that he is engaged. The pain is immediately noticeable in Elio’s eyes, and Guadagnino follows Elio through the house as he processes this information. As Elio finally settles down in front of the fire, his emotions become too overwhelming to avoid, and the tears silently stream down his face, the fire as the only light illuminating his tear-stricken face. As the credits start to roll, Guadagnino does not shy away from the painful look in Elio’s eye, and this scene is undoubtedly both one of the most beautiful in the entire movie and one of the most difficult to watch.

While there are many other deserving nominees, these six films are among the top contenders for multiple Academy Awards. We know we’ll be tuning in Sunday to see who takes home the most Oscars, but until then, comment below which movie you think will take home the coveted “Best Motion Picture” award! And visit our blog to stay up-to-date with other filmmaking and business video tips and news!

Best Of: Olympics Commercials

As the 2018 PyeongChang Olympics rev up, so are the sponsored advertisements. Because of the unique nature of the Olympics, advertisers who utilize this global event will likely see as much, if not more, success as they would advertising during the SuperBowl. In this age of digital advertising and savvy consumers, more and more brands are turning to brand videos instead of conversion videos. Here are just a few of the characteristics that make a great brand video:

  • Drives brand awareness without selling a product too hard
  • Convenient, online consumer accessibility
  • Tells a great story
  • Makes a bold statement

Through the past few decades, the Olympics have become one of the prime events for brands to tell their story and broadcast it to the world. So in honor of the upcoming Winter Olympic Games, we thought we would take a look back at some of the most successful brand videos that have been broadcast during past games.

 

  • P&G – ‘Thank you, Mom’

 

You’ve likely seen this commercial a handful of times since it was first broadcast during the 2012 Summer Games in London. While P&G has aired dozens of variations of this campaign, the same spirit of the ad rings true throughout them all — Olympic athletes would be nowhere without the love and support of their mothers. This highly successful ad campaign draws on universal themes like the lifelong strive for greatness, as well as the unconditional love we feel for our families. With these commercials, P&G emphasizes their family-first values and succeeds in associating their brand with family, positivity, and acceptance. Here are two examples of this exponentially successful campaign. We dare you not to shed a tear.

2) Hershey’s – ‘Hello from Home’

Hershey’s “Hello from Home” spot is the perfect example of producing a relatively low-cost spot that still associates their brand with an inspiring tale of triumphing against all odds. Featuring the Paralympic swimmer Mallory Weggerman, this spot tells the incredible story of how she turned to swimming after losing the ability to walk, while her family supported alongside every step of the way. While the spot highlights Hershey’s products for a brief moment, the attention is quickly turned back to Weggerman’s story and her family’s undying support.

3) Coca-Cola – “Taste the Feeling”

Does this title ring a bell? If so, it’s probably because you tuned in to the Rio 2016 games and witnessed Coke’s new spots featuring a contagious jingle of the same name. Coca-Cola spent over $100m to be considered a “Worldwide Olympic Partner”, meaning they were direct advertisers with the Olympics. This doesn’t include the actual cost to produce and air the ad on prime time television. While not many companies can afford this exorbitant advertising cost, we can give it up to Coca-Cola for creating a successful ad that left a happy, carefree jingle stuck in the minds of millions of viewers. Note the use of golden hues and smile-inducing visuals featured along with the iconic soundtrack. Once again, Coca-Cola makes it difficult not to grin while watching one of their videos.

4) Apple – “The Human Spirit”

We dare you to find one Apple commercial that doesn’t draw you in, whether it’s visually or emotionally. Apple’s ‘The Human Spirit’ ad made waves during the Rio 2016 Olympics for its striking visuals, all shot on an iPhone, against the compelling narration of Maya Angelou’s famous poem. This ad is a beautiful example that less can often be more when it comes to striking ad campaigns. What is even more intriguing is that an actual iPhone is not shown even once throughout the entire video. With “The Human Spirit”, Apple perfectly nailed the characteristics of a great brand video: bold and brand-focused while telling an incredible story.

5) United Airlines – “One Journey Two Teams”

This ad is one of our favorites. Even though this spot is much more technically sophisticated than the others, it tells a similar story of the USA athletes’ journeys to Rio in a more eye-catching way. While not quite as subtle with their use of product placement, this ad from United still puts the focus on the journey of the USA Olympic team. There’s no doubt that this bold, exciting ad drew the attention of millions of viewers during the Rio 2016 Olympics. While being a successful brand video, this ad is also just fun to watch.

Commercials aired during the Olympic games are some of our favorites, and it’s not hard to see why so many consumers respond positively. It has been said that the perfect TV commercial touches the head, the heart, and the funny bone.  These brand videos certainly connect at least one, if not all,  of these emotions.  If you’re hoping to reach similar levels of success, gathering inspiration from these Olympic brand videos is the perfect place to start. For more information about creating iconic and compelling brand videos, view some of our past corporate videos here and give us a call today!

6 Resolutions Every Business Owner Should Make for 2018

Who needs healthy and fit? 2018 is the year of being productive and successful! We love New Year’s Resolutions because they remind us to continuously strive to grow and better ourselves and our business. We’ve taken it upon ourselves to create resolutions that you, a business owner, can strive for every day throughout 2018. Make 2018 the most successful year yet with these 6 effective resolutions:

Resolution #1: I will get focused on my goals.

At the end of the daty, ever feel like little to no progress was made toward your goals than when you started the day? We get it. With so many distractions in the world – emails, staffing, purchases, politics, money, etc. – it’s so easy to get off track and spend valuable time worrying about things that may not positively impact your business in the long haul. In 2018, set aside a pocket of time (doesn’t have to be more than 15- 20 minutes) each day/week to focus on taking intentional action that propels your business forward.

Resolution #2: I will commit to social sharing (and stick with it!)

Let’s face it — if your business is not regularly posting on social media, you’re behind. There’s a world of competitors, most of whom are active online, so it’s time to get in the game. And fortunately, it’s never too late. Whether it’s by creating social profiles for your business or improving your current ones, there is always progress to be made for your business’s online presence. Your friends and family know why your business is the best, but it’s time for the world to know it too.

Resolution #3: I will admit that video marketing is key.

Aww… We knew you’d come around! In all seriousness, it’s been proven time and time again that videos draw in consumers in droves. From customer support videos that answer FAQs to intriguing brand videos that help your business appear in the top Google search rankings, there’s truly no reason not to commit to video marketing.

Resolution #4: I will bring in help so I can do my job.

In small business settings, it’s incredibly common for the owner to wear all of the hats in the business. Once your business reaches a certain size, this can rapidly become an impossible feat. In 2018, allow yourself the opportunity to do the actual job you intended to do: run a business. Don’t consider yourself social media savvy? Hire someone part-time to take the reins on your social and video marketing content. Don’t feel like you have enough time to run the in-store operations? Hire an in-store manager so you can go out to network and bring in more business. It can seem impossible to give up the reins (especially to people you don’t know!) but in the long run, it will allow you the time to grow your business.

Resolution #5: I will continuously re-evaluate how I can improve my business.

Set aside time each week and month to look back at past successes and failures. This can help you gain a grasp on the efforts that worked, the ones that didn’t, and the measures you need to take going forward. Whether it’s sitting down with your marketing team to analyze marketing analytics or talking with a manager to brainstorm the best strategies using the sales’ statistics, learning from past failures can help ensure future successes.

Resolution #6: I will set time aside for myself.

No one said the American Dream was an easy one, so it’s important to set aside time for yourself amidst the chaos. It’s tempting to spend all of your waking hours thinking about your business, but some much-needed relaxation and time away can give you a fresh perspective. Hiring help can improve your work-life balance, but if you’re still having trouble committing time away from your business, schedule time throughout the week with friends and loved ones who will encourage you to relax. Remember: investing in your health can be one of the most effective investments of all.

2017 brought a multitude of technological advancements and new business strategies, and there’s no doubt that 2018 will bring even more. To guarantee a successful year for your business, keep these 6 resolutions in mind as you go throughout the year. At Windward Productions, we are more than happy to help take your business’s online marketing to the next level with unparalleled video production services. From our family to yours, happy 2018!

How to Use Videos to Improve Your Brand’s SEO

SEO, SEM, SMO — what do they all mean? For those less familiar with these digital marketing terms: they are techniques used to increase a brand’s online presence.

  • SEO (Search Engine Optimization) is organic digital marketing using focused keywords and specific content to increase rankings on search engine sites such as Google.  This approach can be especially effective in allowing your content to be easily seen and shared online.
  • SEM (Search Engine Marketing) is paid digital (pay-per-click) advertising on search engine sites, such as AdWords.  This is a useful tool for promoting your content and ranking on the first page of Google.
  • SMO (Social Media Optimization) is the strategy of creating a large following on your social media platforms so that your content is easily shared and promoted by peers and consumers.

With over 2.3M Google searches being conducted by the minute, SEO, SEM, and SMO will improve your business’ online presence and can easily be found by consumers searching for a service or product you provide. If you dream of one day having your business appear on the first page of Google search or engaging high numbers of consumers on social media, continue reading to learn essential techniques for using video to improve your brand’s online presence.

 

  • Have a (SEO) Goal In Mind BEFORE Creating Your Video

 

Too often, brands lose faith in the power of SEO through video because they fail to clearly define their initial SEO goals. It is critical to decide BEFOREHAND what you want to achieve from the video content – generate tags and shares?  Target specific markets and demographics?  Promote brand exposure?  Increase followers and conversions?  If your video is made without an end goal in mind, it will likely fall flat, costing you time, money, and resources, not to mention poor ROI.

Generating social tags and shares along with building followers are two SEO goals to aim for, where utilizing video content is highly effective. We’re all familiar with viral videos– they generate an extremely high level of engagement in a short amount of time. However, now with millions of video content being uploaded every second, it’s becoming more difficult to make a video standout and “go viral”.  In order to help your video stand out from the competition and quickly gain mass followers, keep your consumers in mind. Whether it’s laughter, shock and awe, or pulling at their heartstrings, a good strategy for producing video content is aiming to evoke an emotional response.

While increasing online engagement is important, ultimately every business owner’s objective is conversion. Video has proven to be a highly effective method to turn website visitors into customers. Implementing videos on your website’s landing page and throughout other pages can help keep visitors engaged and persuade them to purchase or inquire about a product or service. Whether it’s a video highlighting a product, explaining the use of it, or introducing your brand, there are a variety of videos your business can embed online to increase online conversions. In addition to embedding, writing rich snippets can convince a consumer to visit your page and watch your video. If you make can make a snippet stand out from the other online videos, you’re that much closer to increasing your SEO and online conversions.

  1. Know How To Properly Optimize Your Content

Keywords, meta descriptions, optimized titles, and backlinks — these are just a few of the ways to tailor your video content for optimal SEO. Begin by choosing a focus keyword that best describes the theme of your video. If you’re a real estate agent and your video highlights the different ways a seller can stage their home to increase buyer interest, your focus keyword could be “staging tips”. Next, make sure this focus keyword can be found in all of the video’s details. Make sure both the video title and description include the words “staging tips”, and add “staging tips” as one of the keywords for the video. In the video description, you can include links that take a viewer back to your site to help promote your online presence and brand.

While these are some of the more basic ways to optimize for search engines, you can take your SEO efforts a step further. To optimize for all of the content in your video, you can include a transcript of your video’s audio within the video description. This can really help further its relevance and increase your search result rankings.

The bottom line is the more (relevant) online video content you have, the more it will help improve your brand’s ranking on the first page of search engine sites, such as Google. For help creating high-quality videos that will improve your brand’s SEO and maximize your reach, give our team at Windward Productions a call today! And to read more tips on using video to promote your brand and increase online traffic, read some of our past blogs here.

5 Videos a Corporate Brand Needs to Stand Out Amongst the Competition

While video content is becoming a marketing standard, so far, over one third of businesses have yet to grasp onto the trend. Now is the perfect time for your business to hop on the video bandwagon and put out video content for potential customers and clients to see. No matter the industry, your business can benefit (and yes, profit) from having several types of videos used as marketing content. Discover the 5 types of video your business needs to stand out amongst the competition and thrive in the industry.

 

  • CORPORATE DOCUMENTARY

 

This type of corporate video is the perfect introduction into the digital world. This is a chance for your company to become more than a name and a logo. Video shows off the personality of your company and tells its story. A corporate documentary explains your company’s mission and vision, while including personal testimonials from your clients, employees, and industry contacts. This is your chance to show off your brand  to the world and prove what makes your company different.

Remember, when when making your corporate documentary, always display to your company’s strengths – highlighting your positive attributes that truly make you different from the competition.

 

  • HOW-TO VIDEOS

 

This self-explanatory type of video works best when your audience knows of and is interested in using your product. While some will read a 1,000 word blog post explaining the how-to’s of a product, a 2-3 minute video showing a hands-on example of a product is likely going to get you more attention.  A how-to (instructional) video that is creatively filmed and composed will earn your business even more online traffic that will ultimately convert into more customers.

Remember, when creating your promotional (how-to) videos, focus on the actual use of your product. While added features are a bonus, emphasize how the viewer can use the product in his/her everyday life. More importantly, show them why they need your product.

 

  • PROMOTIONAL VIDEOS

 

Promotional videos allow you to highlight lesser seen aspects of your company. From special events to press releases, promotional videos offer a shortened explanation of information usually found in writing. They also generate interest in the company’s upcoming announces and product launches.

Remember, promotional videos should add a level of excitement about your brand, product, event, etc.  Of course, promotional videos need to be done tastefully. To keep your audience interested, ensure these videos are brief, compelling, and well-produced. Investing in having a well-done promotional video will allow you to reap the rewards down the line.

 

  • EXPERT VIDEOS

 

With a constant stream of information and advertisements being distributed on the Internet, it is essential for your brand to have an accurate, informational voice behind the content you are producing. When customers are still researching a product, they are more likely to listen to the facts, figures, and features of a product. Use this form of corporate video to answer potential customers’ questions and give details about your product.

Remember, avoid making this form of video an advertisement. To avoid this, make helpful and detailed information your focus in the video. Customers want to know the ins and outs of what they’re buying, and if you can show off your product with complete transparency, you will be more likely to earn their trust.

 

  • DEMO VIDEO

 

After producing content that offers insight into your brand and highlights the products you offer, it may be time to share a demo video. A demo video combines the demonstration offered in the hands-on video, while including the in-depth explanation of the product features shown in the expert video.

Remember, a demo video sells the entire experience of your product/service. Bring your demo video idea to a professional videographer to create a beautifully shot video while guiding you along the fine line between a commercial and a strictly information piece.

These 5 types of corporate videos will allow your company to flourish and jump ahead of the competition. In a world where technology is constantly evolving and social media use is only growing, staying on top of marketing trends will help keep your company fresh and relevant. A video is considered to be as effective as 1.5 million words! So use this effective medium to your advantage — call Windward Productions today to discuss creating your own corporate videos!

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